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 410-101 Dumps with Practice Exam Questions Answers

Questions: 150 questions

Last Update: Nov 4, 2024

Facebook Certification Exam 410-101 has been designed to measure your skills in handling the technical tasks mentioned in the certification syllabus

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410-101 Questions and Answers

Question # 1

Estimated Ad Recall Lift is shown in the Results Manager for which objectives?

Choose ALL answers that apply.

A.

Brand Awareness

B.

Video Views

C.

Store Visits

D.

Post Engagement

E.

Conversions

Question # 2

You have been running a campaign for a week with the following results:

You would like to optimize your campaign for maximizing ROAS.

Which campaign has the highest and which has the lowest ROAS?

(Select two that apply)

Choose ALL answers that apply.

A.

Campaign #1 has the highest ROAS of 63.20

B.

Campaign #2 has the lowest ROAS of 1.87

C.

Campaign #3 has the lowest ROAS of 1.87

D.

Campaign #2 has the lowest ROAS of 1.72

E.

Campaign #3 has the lowest ROAS of 9.95

F.

Campaign #3 has the highest ROAS of 63.20

Question # 3

What are some of the benefits of using offline conversion events to track store purchases?

Select all that apply.

Choose ALL answers that apply.

A.

Measure cross-channel conversions.

B.

Create custom audiences from offline events.

C.

Deliver ads to people based on users who generate the most revenue.

D.

Integrate your offline events with website conversions.

Question # 4

You talk with your client and realize you need to automate the integration of offline events to properly measure the conversions.

What options do you have to automate the sales at the store with Facebook campaigns?

Select all that apply.

Choose ALL answers that apply.

A.

Use a Point Of Sale provider to integrate offline conversions.

B.

Use digital receipts instead of printed receipts to enable offline conversions.

C.

Use website conversions to integrate with offline conversions.

D.

Integrate your CRM system with your offline conversions.

E.

Collaborate with another Facebook Marketing Partner in order to measure offline conversions.

Question # 5

You've launched a campaign with the following characteristics:

You are targeting two different audiences: a core audience and a lookalike based on your customer database

The campaign is running two ad sets

You are optimizing for CPM

The campaign is running two different images with text that covers less than 20% of image size

After two weeks you realize that the CPM in Instagram are considerably higher on both ad sets than Facebook; however, only 20% of the budget was spent on Instagram. You want to gauge better Instagram performance and true CPM.

How do you optimize your campaign to achieve this goal?

(Select two that apply)

Choose ALL answers that apply.

A.

You should create a third ad set with a lookalike audience.

B.

You should turn off Facebook placement from one ad set.

C.

You turn off Facebook placement from both ad sets.

D.

You should turn off Instagram placement from both ad sets.

E.

You should create two new ad sets with Instagram as the only placement.

F.

You should join audiences into one ad set and run a new campaign with Instagram.

G.

You should switch your optimization from CPM to video views.