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You would like to optimize a 10 second long video creative for a new product. They video has the brand mentioned early on the video and your client wants you to optimize for CPVC.
Which objective should you select in your campaign?
Choose only ONE best answer.
You've been working on a reach and frequency campaign for your client.
You launch the campaign at 8 AM. It's 3 PM, and you realize you need to change your audience.
How can you fix this?
Choose only ONE best answer.
You are running a raffle for one of your clients who runs a tour operator. They are offering a limited free weeklong vacation family package to China.
The total value of the package is of $8,000.
Your community manager runs a video ad (boosted post) promoting the raffle with the following titles and subtitles:
What changes do you need to do to re-run the ad?
Select all that apply.
Choose ALL answers that apply.
What can you expect from an MTA Partner Program within Facebook Measurement Partners?
Choose ALL answers that apply.
Your client is running a marketing campaign both on TV, Facebook, and Instagram.
They plan to run a campaign for 3 months and spend $50,000 online, plus $100,000 on TV placement ads.
Your client wants you to propose a method to better measure the reach of the campaign to a specific audience. They also want delivery recommendations to optimize the impact that the campaign is having.
What is the best measurement solution for this?
Choose only ONE best answer.
What other insights from your client's customer base should you be looking for, before you create a core/saved audience from this dataset?
Select all that apply.
Choose ALL answers that apply.
You propose to your client to run campaigns to the newly-built website to have lower conversion costs since the current customer base is tech-savvy and buys online.
What kind of ads should you run?
Choose only ONE best answer.
Your client has 14 stores in different cities. They are launching a new product line and would like to reach young female professionals with a 30 second video. They would like to measure the results of the campaign with ad recall lift.
What manual placement should you select for the campaign?
Select two of the following options:
Choose ALL answers that apply.
You've launched a campaign with the following characteristics:
You are targeting two different audiences: a core audience and a lookalike based on your customer database
The campaign is running two ad sets
You are optimizing for CPM
The campaign is running two different images with text that covers less than 20% of image size
After two weeks you realize that the CPM in Instagram are considerably higher on both ad sets than Facebook; however, only 20% of the budget was spent on Instagram. You want to gauge better Instagram performance and true CPM.
How do you optimize your campaign to achieve this goal?
(Select two that apply)
Choose ALL answers that apply.
You talk with your client and realize you need to automate the integration of offline events to properly measure the conversions.
What options do you have to automate the sales at the store with Facebook campaigns?
Select all that apply.
Choose ALL answers that apply.
What are some of the benefits of using offline conversion events to track store purchases?
Select all that apply.
Choose ALL answers that apply.
Estimated Ad Recall Lift is shown in the Results Manager for which objectives?
Choose ALL answers that apply.
You have been running a campaign for a week with the following results:
You would like to optimize your campaign for maximizing ROAS.
Which campaign has the highest and which has the lowest ROAS?
(Select two that apply)
Choose ALL answers that apply.
You need to increase traffic to a fashion magazine with your current campaigns. You are trying to decide whether to use landing page view or custom conversion.
How is a landing page view different from a custom conversion?
(Select all that apply)
Choose ALL answers that apply.
You've spent over $13,400 the seven weeks of running campaigns. You go to your data and realize you are getting close to 6,000 Lead Events on the main landing page of the product, 450 Add To Cart Events, 192 Initiate Checkout, and 73 Purchase Events.
You want to expand the ads to new audiences.
What strategies should you follow?
Select the best 2 that apply.
Choose ALL answers that apply.
After 6 weeks of running campaigns, you've spent exactly $11,958 total. You go to your data and realize that you've sold 64 smartwatches.
The mobile app works on a freemium model, where you can pay $0.99 a month for increased functionalities. From the 64 people that bought the smartwatch, 50% are paying the monthly fee.
On average people pay the monthly fee for 12 months.
What is the ROAS for this campaign so far?
Choose only ONE best answer.
An online membership site has built two different core/saved audiences in order to reach the same niche market through two different forms of segmentations.
Your social media manager has been running ads for 2 weeks, but it seems like one campaign is using 80% of the total budget.
When you compare both audiences, there is an 84% audience overlap.
What should you do next to optimize the campaign?
Choose only ONE best answer.
TESTED 24 Nov 2024
