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Interaction-Studio-Accredited-Professional Questions and Answers

Question # 6

Which user attribute data types are supported in the identity system?

A.

String and integer

B.

Multistring

C.

String

D.

String and Multistring

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Question # 7

Which data feed integrates purchase data into a profile in interaction studio?

A.

Interaction feed

B.

Conversion feed

C.

Transaction feed

D.

Catalog feed

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Question # 8

A customer service representative for a bank is on the phone with a prospect and wants to promote the next best offer based on digital behaviour. How would they accomplish this in service cloud?

A.

The agent uses a customized next best offer widget powered by the interaction studioconnector

B.

Leverage service cloud to inform IS in real-time

C.

Use machine learning to serve product/ content recommendations in email sent by your ESP

D.

Manually sync data from Interaction studio to service cloud

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Question # 9

Which two items can be included in the total engagement score calculation?

A.

Identity merge date

B.

Visits

C.

Actions

D.

Time of Day

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Question # 10

Which scenario is a valid interaction studio use case?

A.

Recommendations in emailwhich are personalised at send time

B.

Behavioural targeting with 3rd party audience data

C.

Recommendations in email which are personalized at open time

D.

Machine learning driven insights within a customer database

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Question # 11

What attribute andvalue is passed in the event API request for returning server side

campaigns? [check]

A.

Source = Server

B.

Server Side messages = 1

C.

Server side are always returned

D.

Server side = true

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