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Data-Cloud-Consultant Questions and Answers

Question # 6

A Data Cloud consultant recently added a new data source and mapped some of the data to a new custom data model object (DMO)

that they want to use for creating segments. However, they cannot view the newly created DMO when trying to create a new segment.

What is the cause of this issue?

A.

Data has not yes been ingested into the DMO.

B.

The new DMO is not of category Profile.

C.

The new DMO does not have a relationship to the individual DMO

D.

Segmentation is only supported for the Individual and Unified Individual DMOs.

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Question # 7

Which data model subject area defines the revenue or quantity for an opportunity by

product family?

A.

Engagement

B.

Product

C.

Party

D.

Sales Order

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Question # 8

Every day, Northern Trail Outfitters uploads a summary of the last 24 hours of store transactions to a new file in an Amazon S3

bucket, and files older than seven days are automatically deleted. Each file contains a timestamp in a standardized naming convention.

Which two options should a consultant configure when ingesting this data stream?

Choose 2 answers

A.

Ensure that deletion of old files is enabled.

B.

Ensure the refresh mode is set to "Upsert".

C.

Ensure the filename contains a wildcard to a accommodate the timestamp.

D.

Ensure the refresh mode is set to "Full Refresh.’’

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Question # 9

What does the Source Sequence reconciliation rule do in identity resolution?

A.

Includes data from sources where the data is most frequently occurring

B.

Identifies which individual records should be merged into a unified profile by setting a priority for

specific data sources

C.

Identifies which data sources should be used in the process of reconcillation by prioritizing the

most recently updated data source

D.

Sets the priority of specific data sources when building attributes in a unified profile, such as a

first or last name

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Question # 10

A new user of Data Cloud only needs to be able to review individual rows of ingested data and validate that it has been modeled

successfully to its linked data model object. The user will also need to make changes if required.

What is the minimum permission set needed to accommodate this use case?

A.

Data Cloud for Marketing Specialist

B.

Data Cloud Admin

C.

Data Cloud User

D.

Data Cloud for Marketing Data Aware Specialist

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Question # 11

Which information is provided in a .csv file when activating to Amazon S3?

A.

An audit log showing the user who activated the segment and when it was activated

B.

The activated data payload

C.

The metadata regarding the segment definition

D.

The manifest of origin sources within Data Cloud

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Question # 12

When trying to disconnect a data source an error will be generated if it has which two dependencies associated with it?

Choose 2 answers

A.

Activation

B.

Data stream

C.

Segment

D.

Activation target

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Question # 13

How does Data Cloud ensure data privacy and security?

A.

By encrypting data at rest and in transit

B.

By enforcing and controlling consent references

C.

By securely storing data in an offsite server

D.

BY limiting data access to authorized admins

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Question # 14

A consultant is discussing the benefits of Data Cloud with a customer that has multiple

disjointed data sources.

Which two functional areas should the consultant highlight in relation to managing customer data?

Choose 2 answers

A.

Data Harmonization

B.

Unified Profiles

C.

Master Data Management

D.

Data Marketplace

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Question # 15

How does Data Cloud ensure high availability and fault tolerance for customer data?

A.

By distributing data across multiple regions and data centers

B.

By using a data center with robust backups

C.

By Implementing automatic data recovery procedures

D.

By limiting data access to essential personnel

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Question # 16

Which data stream category type should be assigned in order to use the dataset for date and time-based operations in segmentation and calculated insights?

A.

Individual

B.

Engagement

C.

Sales Order

D.

Profile

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Question # 17

Northern Trail Qutfitters wants to be able to calculate each customer's lifetime value {LTV)

but also create breakdowns of the revenue sourced by website, mobile app, and retail channels.

What should a consultant use to address this use case in Data Cloud?

A.

Flow Orchestration

B.

Nested segments

C.

Metrics on metrics

D.

Streaming data transform

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Question # 18

A customer wants to create segments of users based on their Customer Lifetime Value.

However, the source data that will be brought into Data Cloud does not include that key performance

indicator (KPI).

Which sequence of steps should the consultant follow to achieve this requirement?

A.

Ingest Data > Map Data to Data Model > Create Calculated Insight > Use in Segmentation

B.

Create Calculated Insight > Map Data to Data Model> Ingest Data > Use in Segmentation

C.

Create Calculated Insight > Ingest Data > Map Data to Data Model> Use in Segmentation

D.

Ingest Data > Create Calculated Insight > Map Data to Data Model > Use in Segmentation

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Question # 19

Cumulus Financial created a segment called Multiple Investments that contains individuals

who have invested in two or more mutual funds.

The company plans to send an email to this segment regarding a new mutual fund offering, and

wants to personalize the email content with information about each customer's current mutual fund

investments.

How should the Data Cloud consultant configure this activation?

A.

Include Fund Type equal to "Mutual Fund" as a related attribute. Configure an activation based on

the new segment with no additional attributes.

B.

Choose the Multiple Investments segment, choose the Email contact point, add related attribute

Fund Name, and add related attribute filter for Fund Type equal to "Mutual Fund".

C.

Choose the Multiple Investments segment, choose the Email contact point, and add related

attribute Fund Type.

D.

Include Fund Name and Fund Type by default for post processing in the target system.

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Question # 20

Which data model subject area should be used for any Organization, Individual, or Member in the Customer 360 data model?

A.

Engagement

B.

Membership

C.

Party

D.

Global Account

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Question # 21

What are the two minimum requirements needed when using the Visual Insights Builder to create a calculated insight?

Choose 2 answers

A.

At least one measure

B.

At least one dimension

C.

At least two objects to Join

D.

A WHERE clause

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Question # 22

A consultant is preparing to implement Data Cloud.

Which ethic should the consultant adhere to regarding customer data?

A.

Allow senior leaders in the firm to access customer data for audit purposes.

B.

Collect and use all of the data to create more personalized experiences.

C.

Map sensitive data to the same DMO for ease of deletion.

D.

Carefully consider asking for sensitive data such as age, gender, or ethnicity.

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Question # 23

A segment fails to refresh with the error "Segment references too many data lake objects

(DLOS)".

Which two troubleshooting tips should help remedy this issue?

Choose 2 answers

A.

Split the segment into smaller segments.

B.

Use calculated insights in order to reduce the complexity of the segmentation query.

C.

Refine segmentation criteria to limit up to five custom data model objects (DMOs).

D.

Space out the segment schedules to reduce DLO load.

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Question # 24

Cloud Kicks received a Request to be Forgotten by a customer.

In which two ways should a consultant use Data Cloud to honor this request?

Choose 2 answers

A.

Delete the data from the incoming data stream and perform a full refresh.

B.

Add the Individual ID to a headerless file and use the delete from file functionality.

C.

Use Data Explorer to locate and manually remove the Individual.

D.

Use the Consent API to suppress processing and delete the Individual and related records from

source data streams.

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Question # 25

An organization wants to enable users with the ability to identify and select text attributes

from a picklist of options.

Which Data Cloud feature should help with this use case?

A.

Value suggestion

B.

Data harmonization

C.

Transformation formulas

D.

Global picklists

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Question # 26

A consultant has an activation that is set to publish every 12 hours, but has discovered that

updates to the data prior to activation are delayed by up to 24 hours.

Which two areas should a consultant review to troubleshoot this issue?

Choose 2 answers

A.

Review data transformations to ensure they're run after calculated insights.

B.

Review calculated insights to make sure they're run before segments are refreshed.

C.

Review segments to ensure they're refreshed after the data is ingested.

D.

Review calculated insights to make sure they're run after the segments are refreshed.

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Question # 27

A healthcare client wants to make use of identity resolution, but does not want to risk unifying profiles that may share certain

personally identifying information (PII).

Which matching rule criteria should a consultant recommend for the most accurate matching results?

A.

Party Identification on Patient ID

B.

Exact Last Name and Emil

C.

Email Address and Phone

D.

Fuzzy First Name, Exact Last Name, and Email

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Question # 28

Northern Trail Outfitters (NTD) creates a calculated insight to compute recency, frequency,

monetary {RFM) scores on its unified individuals. NTO then creates a segment based on these scores

that it activates to a Marketing Cloud activation target.

Which two actions are required when configuring the activation?

Choose 2 answers

A.

Add additional attributes.

B.

Choose a segment.

C.

Select contact points.

D.

Add the calculated insight in the activation.

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Question # 29

Northern Trail Outfitters uploads new customer data to an Amazon S3 Bucket on a daily basis to be ingested in Data Cloud. Based on this, a calculated insight is created that shows the total spend per customer in the last 30 days.

In which sequence should each process be run to ensure that freshly imported data is ready and available to use for any segment?

A.

Refresh Data Stream > Identity Resolution > Calculated Insight

B.

Refresh Data Stream > Calculated Insight > Identity Resolution

C.

Calculated Insight > Refresh Data Stream > Identity Resolution

D.

Identity Resolution > Refresh Data Stream > Calculated Insight

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Question # 30

A consultant is troubleshooting a segment error.

Which error message is solved by using calculated insights Instead of nested segments?

A.

Segment is too complex.

B.

Multiple population counts are in progress.

C.

Segment population count failed.

D.

Segment can't be published.

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Question # 31

Which method should a consultant use when performing aggregations in windows of 15 minutes on data collected via the Interaction SDK or Mobile SDK?

A.

Batch transform

B.

Calculated insight

C.

Streaming insight

D.

Formula fields

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Question # 32

Which two requirements must be met for a calculated insight to appear in the

segmentation canvas?

Choose 2 answers

A.

The metrics of the calculated insights must only contain numeric values.

B.

The primary key of the segmented table must be a metric in the calculated insight.

C.

The calculated insight must contain a dimension including the Individual or Unified Individual Id.

D.

The primary key of the segmented table must be a dimension in the calculated insight.

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Question # 33

A customer notices that their consolidation rate has recently increased. They contact the

consultant to ask why.

What are two likely explanations for the increase?

Choose 2 answers

A.

New data sources have been added to Data Cloud that largely overlap with the existing profiles.

B.

Duplicates have been removed from source system data streams.

C.

Identity resolution rules have been removed to reduce the number of matched profiles.

D.

Identity resolution rules have been added to the ruleset to increase the number of matched

profiles.

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Question # 34

What is a typical use case for Salesforce Data Cloud?

A.

Data synchronization across the Salesforce ecosystem

B.

Storing CRM data on promises

C.

Data harmonization across multiple platforms

D.

Sending personalized emails at scale

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Question # 35

A consultant at Northern Trail Outfitters is attempting to ingest a field from the Contact object in Salesforce CRM that contains both yyyy-mm-dd and yyyy-mm-dd hh:mm:ss values. The target field is set to Date datatype.

Which statement is true in this situation?

A.

The target field will throw an error and store null values.

B.

The target field will be able to hold both types of values.

C.

The target field will only hold the time part and ignore the date part.

D.

The target field will only hold the date part and ignore the time part.

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Question # 36

Northern Trail Outfitters (NTO) owns and operates six unique brands, each with their own set of customers, transactions, and loyalty information. The marketing director wants to ensure that segments and activations from the NTO Outlet brand do not reference customers or transactions from the other brands.

What is the most efficient approach to handle this requirement?

A.

Use Business Unit Aware activation.

B.

Separate the Outlet brand into a data space.

C.

Separate the brands into six different data spaces.

D.

Create a batch data transform to generate a DLO for the Outlet brand.

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Question # 37

Northern Trail Outfitters uploads new customer data to an Amazon S3 Bucket on a daily

basis to be ingested in Data Cloud.

In what order should each process be run to ensure that freshly imported data is ready and available

to use for any segment?

A.

Calculated Insight > Refresh Data Stream > Identity Resolution

B.

Refresh Data Stream > Calculated Insight > Identity Resolution

C.

Identity Resolution > Refresh Data Stream > Calculated Insight

D.

Refresh Data Stream > Identity Resolution > Calculated Insight

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Question # 38

To import campaign members into a campaign in Salesforce CRM, a user wants to export

the segment to Amazon S3. The resulting file needs to include the Salesforce CRM Campaign ID in

the name.

What are two ways to achieve this outcome?

Choose 2 answers

A.

Include campaign identifier in the activation name.

B.

Hard code the campaign identifier as a new attribute in the campaign activation.

C.

Include campaign identifier in the filename specification.

D.

Include campaign identifier in the segment name.

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Question # 39

Cumulus Financial uses calculated insights to compute the total banking value per branch for its high net worth customers. In the

calculated insight, "banking value" is a metric, "branch" is a dimension, and "high net worth" is a filter.

What can be included as an attribute in activation?

A.

"high net worth" (filter)

B.

"branch" (dimension) and "banking metric)

C.

"banking value" (metric)

D.

"branch" (dimension)

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Question # 40

Northern Trail Outfitters unifies individuals in its Data Cloud instance.

Which three features ca e consultant use to validate the data on a unified profile?

Choose 3 answers

A.

Identity Resolution

B.

Query APL

C.

Data Explorer

D.

Profile Explorer

E.

Data Actions

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Question # 41

A Data Cloud customer wants to adjust their identity resolution rules to increase their

accuracy of matches. Rather than matching on email address, they want to review a rule that joins

their CRM Contacts with their Marketing Contacts, where both use the CRM ID as their primary key.

Which two steps should the consultant take to address this new use case?

Choose 2 answers

A.

Map the primary key from the two systems to Party Identification, using CRM ID as the

identification name for both.

B.

Map the primary key from the two systems to party identification, using CRM ID as the

identification name for individuals

coming from the CRM, and Marketing ID as the identification name for individuals coming from the

marketing platform.

C.

Create a custom matching rule for an exact match on the Individual ID attribute.

D.

Create a matching rule based on party identification that matches on CRM ID as the party

identification name.

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Question # 42

Which permission setting should a consultant check if the custom Salesforce CRM object is

not available in New Data Stream configuration?

A.

Confirm the Create object permission is enabled in the Data Cloud org.

B.

Confirm the View All object permission is enabled in the source Salesforce CRM org.

C.

Confirm the Ingest Object permission is enabled in the Salesforce CRM org.

D.

Confirm that the Modify Object permission is enabled in the Data Cloud org.

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Question # 43

Cumulus Financial wants to be able to track the daily transaction volume of each of its customers in real time and send out a notification as soon as it detects volume outside a customer's normal range.

What should a consultant do to accommodate this request?

A.

Use a calculated insight paired with a flow.

B.

Use streaming data transform with a flow.

C.

Use a streaming insight paired with a data action

D.

Use streaming data transform combined with a data action.

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Question # 44

Cumulus Financial uses Data Cloud to segment banking customers and activate them for direct mail via a Cloud File Storage

activation. The company also wants to analyze individuals who have been in the segment within the last 2 years.

Which Data Cloud component allows for this?

A.

Nested segments

B.

Segment exclusion

C.

Calculated insights

D.

Segment membership data model object

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Question # 45

Northern Trail Outfitters (NTO) is getting ready to start ingesting its CRM data into Data Cloud.

While setting up the connector, which type of refresh should NTO expect when the data stream is deployed for the first time?

A.

Incremental

B.

Manual refresh

C.

Partial refresh

D.

Full refresh

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Question # 46

Which two common use cases can be addressed with Data Cloud?

Choose 2 answers

A.

Understand and act upon customer data to drive more relevant experiences.

B.

Govern enterprise data lifecycle through a centralized set of policies and processes.

C.

Harmonize data from multiple sources with a standardized and extendable data model.

D.

Safeguard critical business data by serving as a centralized system for backup and disaster

recovery.

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Question # 47

What is the primary purpose of Data Cloud?

A.

Providing a golden record of a customer

B.

Managing sales cycles and opportunities

C.

Analyzing marketing data results

D.

Integrating and unifying customer data

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Question # 48

A consultant is setting up Data Cloud for a multi-brand organization and is using data spaces to segregate its data for various brands.

While starting the mapping of a data stream, the consultant notices that they cannot map the object for one of the brands.

What should the consultant do to make the object available for a new data space?

A.

Create a new data stream and map the second data stream to the data space.

B.

Copy data from the default data space to a new DMO using the Data Copy feature and link this DMO to the new data space.

C.

Create a batch transform to split data between different data spaces.

D.

Navigate to the Data Space tab and select the object to be included in the new data space.

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Question # 49

A company stores customer data in Marketing Cloud and uses the Marketing Cloud Connector to ingest data into Data Cloud.

Where does a request for data deletion or right to be forgotten get submitted?

A.

In Data Cloud settings

B.

On the individual data profile in Data Cloud

C.

In Marketing Cloud settings

D.

through Consent API

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Question # 50

A company wants to include certain personalized fields in an email by including related attributes during the activation in Data Cloud. It notices that some values, such as purchased product names, do not have consistent casing in Marketing Cloud Engagement. For example, purchased product names appear as follows: Jacket, jacket, shoes, SHOES. The company wants to normalize all names to proper case and replace any null values with a default value.

How should a consultant fulfill this requirement within Data Cloud?

A.

Create a streaming insight with a data action.

B.

Use formula fields when ingesting at the data stream level.

C.

Create one batch data transform per data stream.

D.

Create one batch data transform that creates a new DLO.

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