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Customer-Data-Platform Questions and Answers

Question # 6

What is the different between direct & related attributes?

A.

Direct attributes have one to one relationship while Related attributes are one to many relationships

B.

Direct attributes have one to many relationships while Related attributes are one to one relationship

C.

Direct Attributes are Text based only and Related Attributes are Date and Number based

D.

Direct attributes are attributes on the individual and related attributes are attributes on the unified individual

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Question # 7

Which authentication type is supported for Cloud File storage activation target?

A.

Using private key certificate

B.

Using encrypted username and password

C.

Using access and secret keys

D.

Using JWT token

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Question # 8

How can a marketer change attribute names to match personalization in an activationtarget?

A.

Set preferred attribute names when configuring activation

B.

Update attribute names in the data stream configuration

C.

Set preferred attribute names when configuring activation target

D.

Update field names in the data model

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Question # 9

Whichfunction does the Copy SOQL button perform in Data Explorer?

A.

Copy SOQL for any formula fields in that object

B.

Copy SOQL for the current data view to clipboard and export

C.

Copy SOQL for data export from Salesforce CDP

D.

Copy SOQL for the current data view to clipboard

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Question # 10

What is the recommendation for activation when multiple data sources are brought into CDP?

A.

Activate on Individual

B.

Do not use Identity Resolution

C.

Use Identity Resolution and activate on Unified Individual

D.

Activate based on source identifiers

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Question # 11

Which user rolemanages the data model and creates Identity Resolution rulesets for unified

profiles?

A.

Admin

B.

Marketing Specialist

C.

Data Aware Specialist

D.

Marketing Manager

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Question # 12

Which permission set allows the user to create,manage and publish segments in Salesforce

CDP?

A.

Salesforce CDP Admin

B.

Salesforce CDP Data aware specialist

C.

Salesforce CDP Marketing Manager

D.

Salesforce CDP Marketing Specialist

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Question # 13

Which of the following are characteristics of Formulas? (Choose 2)

A.

Simple logic on a row-based operation

B.

Ease of use, self-service

C.

Highly reusable content

D.

Attribute updated regularly

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Question # 14

ActivationTarget auto configured after connected with the platform

A.

SFMC

B.

S3 Bucket

C.

Personalization through Interaction Studio

D.

Commerce Cloud

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Question # 15

Data from which object will be deleted when processing a Data Deletion or Right to be

forgotten request

A.

Individual and all related entities in data model

B.

Individual, all related entities indata model and mapped data streams

C.

Unified individual, all related entities in data model and mapped data streams

D.

Unified individual and all related entities in data model

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Question # 16

Which 2 characteristics describe the CIM (Cloud Information Model)?

A.

Product sold by salesforce

B.

Conceptual model

C.

Statistical model

D.

Canonical model

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Question # 17

Which two files are activated to Cloud file storage to publish segment?

A.

A file that containssecurity credential

B.

A file that contains the segment defination

C.

A file that contains the segment members with additional attributes

D.

A file that contains calculated insights

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Question # 18

What programming language is used to configure Calculate Insights?

A.

Python

B.

SOQL

C.

ANSI SOQL

D.

DCL

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Question # 19

Which of these is present in Identity Resolution Summary?

A.

Unified Individuals

B.

Last Processing Status

C.

Matched Individuals

D.

All theabove

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Question # 20

Which two dependencies can prevent a Data Stream from being deleted?

A.

A data stream attribute is mapped to a Data Model Object

B.

A data stream attribute is used in Segmentation

C.

A data stream attribute is used in Calculated Insights

D.

A data stream attribute is used in Activation

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Question # 21

What is the first step to setup and configure a marketing cloud customer data platform instance?(1)

A.

Connect to the Marketing Cloud Account CDP is provisioned in

B.

Complete the Salesforce CDP provisioning process

C.

Connect to the Salesforce CRM Org CDP is provisioned in

D.

Enable Salesforce CDP Admin permission set to the Salesforce CRM Org

E.

CDP Admin has already configured the Salesforce CRM connector and setup data

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Question # 22

The purchase order number field is specified as text. What value will be segmenting on 0852

retrieve?

A.

Purchase order number will be NULL

B.

Purchaseorder number 852

C.

Purchase order number 0852

D.

Purchase order number 852 and 0852

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Question # 23

Which two types of data can be ingested from Interaction Studio using the connector?

A.

Product Catalog

B.

Behavioral Events

C.

User Profile

D.

Segment Membership

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Question # 24

Which three types of data can Identity Resolution combine into a unified Profile?

A.

Corporate Performance

B.

Behavioral

C.

Transactional

D.

Product

E.

Profile

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Question # 25

Which three types of data can identity resolution combine into a unified profile?

A.

Corporate Performance

B.

Behavioral

C.

Profile

D.

Product

E.

Transactional

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Question # 26

What is the maximum number of filter criteria a segment can have?

A.

10

B.

50

C.

500

D.

99

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Question # 27

Which two steps are required when configuring a Marketing Cloud activation?

A.

Select an Activation Target

B.

Select Contact Points

C.

Add Additional Attributes

D.

Select Activation Membership

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Question # 28

Which data model entity do you map the Name field from Salesforce CRM Contact object?

A.

Account

B.

Contact

C.

Party Identifier

D.

Individual

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Question # 29

Which CDP feature helps marketers calculate attributes like Customer Lifetime value and Customer Salesforce score (Choose 1)

A.

Calculated Insights

B.

Formula Field insights

C.

Streaming Insights

D.

Einstein Insights

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