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C_C4H260_01 Questions and Answers

Question # 6

Which key figures can you use to evaluate the effectiveness of a recommended scenario?

A.

Impressions

B.

Click-through rate

C.

Activated e-mails

D.

Model status

E.

Conversion rate

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Question # 7

Which out-of-the-box actions are available for campaigns?

A.

Create a call list in SAP CRM

B.

Create an opportunity in SAP Cloud for Customer.

C.

Create a lead in SAP CRM.

D.

Create a lead in SAP Cloud for Customer

E.

Create an opportunity in SAP CRM.

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Question # 8

Which of the following parameters can be defined for a campaign in the lead nurture stream? Note: There are 3 correct answers to this question.

A.

Exclusion criteria

B.

Segmentation Model

C.

Create interaction

D.

Skip campaing

E.

Whait period

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Question # 9

Your customer has requirements that can be fulfilled by creating custom fields in SAP Marketing Cloud. These fields will also receive data from an external application through SOAP services. Which business contexts support such an enhancement? Note: There are 3 correct answers to this question.

A.

Marketing: Corporate Account

B.

Marketing: Interaction Product

C.

Marketing: Interaction

D.

Marketing: Contact

E.

Marketing: Product Category

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Question # 10

Which Core Data Services (CDS) view types are typically called by analytical tools such as SAP Analytics Cloud or the Query Browser?

A.

Basic views

B.

Consumption views

C.

Reuse views

D.

Composite views

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Question # 11

You can perform extensibility on SAP Marketing Cloud with the help of the following activities: Export standard or custom business object tables to an SAP HANA system.Export an existing graphical calculation view along with the associated views and tables.Import the calculation views that are modeled in an SAP HANA system.Which app can you use to do these activities?

A.

User ListsCampaign Execution Whitelist

B.

Campaign Execution WhitelistSender Profiles

C.

Maintain Certificate Trust ListContent Studio

D.

Campaign Execution BlacklistSender Profiles

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Question # 12

A company plans their budget for each brand by country, region, industry, and media types. For this company, the manufacturing industry is not relevant for the Bahamas. Assume that the relevant marketing areas, media types, and custom dimensions have been created. What are some key steps to consider when you are creating the planning model for this company? Note: There are 2 correct answers to this question.

A.

Assign media types to the lowest level of the planning hierarchy.

B.

Define industries by country using the Dimension Relationships app.

C.

Select relevant standard and custom dimensions and select the option to use media types.

D.

Ensure that markets are defined and their values are maintained in the system.

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Question # 13

You want to delete the interactions of several contacts from SAP Marketing Cloud that were collected via one specific source system. Interaction information from other sources can remain in SAP Marketing Cloud. Which application jobs do you need to execute? Note: There are 2 correct answers to this question.

A.

Contacts: Flag Contacts for Deletion Based on Target Group

B.

Contacts: Delete Flagged Contacts

C.

Interactions: Delete Flagged Interactions

D.

Interactions: Flag Interactions for Deletion

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