Salesforce-AI-Specialist Questions and Answers

Einstein Work Summaries automatically generate concise summaries of customer interactions (e.g., chat transcripts). Beyond the "summary" field, it extracts and populates Issue (key problem discussed) and Resolution (action taken to resolve the issue). These fields help agents and supervisors quickly grasp the conversation's context without reviewing the full transcript.

Sentiment Analysis and Emotion Detection (Option A): While Einstein Conversation Insights provides sentiment scores and emotion detection, these are separate from Work Summaries. Work Summaries focus on factual summaries, not sentiment.

Draft Survey Request Email (Option B): Not part of Work Summaries. This would require automation tools like Flow or Email Studio.

Issue and Resolution (Option C): Directly referenced in Salesforce documentation as fields populated by Einstein Work Summaries.

References:

Salesforce Help Article: Einstein Work Summaries

Einstein Work Summaries focus on "key details like Issue and Resolution" alongside summaries.

Contrast with Einstein Conversation Insights for sentiment/emotion analysis.

Einstein Studio (Model Builder) allows organizations to connect and utilize external foundational models while fine-tuning them with company-specific data. This capability is particularly suited to businesses like Universal Containers (UC) that require customization of foundational models to better align with their unique data and use cases.

Option A: Adjusting model temperature is a parameter-level setting for controlling randomness in AI-generated responses but does not necessitate connecting to an external foundational model.

Option B: This is the correct answer because Einstein Studio supports fine-tuning external models with proprietary company data, enabling a tailored and more accurate AI solution for UC.

Option C: Changing frequency penalties is another parameter-level adjustment and does not require external foundational models or Einstein Studio.

The correct answer isField Generationbecause this template type is designed to dynamically populate form fields with content generated by a large language model (LLM). In this scenario, leadership wants a dynamic form field that contains a summary or description generated by AI to aid customer interactions. Additionally, they want to keep a human in the loop, meaning the generated content will likely be reviewed or edited by a person before it's finalized, which aligns with theField Generationprompt template.

Field Generation: This prompt type allows you to generate content for specific fields in Salesforce, leveraging large language models to create dynamic and contextual information. It ensures that AI content is available within the record where needed, but it allows human oversight or review, supporting the "human-in-the-loop" strategy.

Sales Email: This prompt type is mainly used for generating email content for outreach or responses, which doesn't align directly with populating fields in a form.

Record Summary: While this option might seem close, it is typically used to summarize entire records for high-level insights rather than filling specific fields with dynamic content based on AI generation.

Salesforce AI Specialist References:

You can explore more about these prompt templates and AI capabilities through Salesforce documentation and official resources on Prompt Builder:https://help.salesforce.com/s/articleView?id=sf.prompt_builder_templates_overview.htm

Context of the QuestionUniversal Containers (UC) wants its support agents to use Agentforce to ask questions about product tutorials and product guides. Agentforce typically references knowledge sources to provide accurate and contextual responses.

Why Knowledge Articles?

Centralized Repository: Publishing product tutorials and guides as Knowledge articles in Salesforce ensures that the information is readily available and searchable by Agentforce.

AI Integration: Salesforce’s AI solutions, including Agentforce, can often be configured to pull content directly from Salesforce Knowledge articles, giving users on-demand answers without manual data duplication.

Maintenance & Updates: Storing content in Salesforce Knowledge simplifies content updates, versioning, and user permissions.

Why Not the Other Options?

Option A (Create a Prompt Template): Creating a prompt template alone does not solve how the underlying content (tutorials, guides) is stored or accessed by Agentforce. Prompt templates shape the queries/responses but do not provide the knowledge base.

Option B (Add an Answer Questions Custom Field): A single field on the product object is insufficient for the depth of information found in tutorials and guides. It also lacks the robust search and user-friendly interface that Knowledge articles provide.

ConclusionTo ensure Agentforce can effectively retrieve and deliver accurate information about products,publishing product tutorials and guides as Knowledge articlesis the recommended approach.

Salesforce AI Specialist References & Documents

Salesforce Documentation:Set Up Salesforce KnowledgeDiscusses how to publish articles for easy access by AI-driven assistants and support teams.

Salesforce AI Specialist Study GuideExplains best practices for feeding knowledge sources to generative AI and Agentforce.

When acustomer chat is initiated,Einstein Service Repliesprovidesgenerative AI replies or draft emailsbased on recommendedKnowledge articles. This feature uses the information from theSalesforce Knowledge baseto generate responses that are relevant to the customer's query, improving the efficiency and accuracy of customer support interactions.

Option Bis correct becauseEinstein Service Repliesis responsible for generating AI-driven responses based on knowledge articles.

Option A(Einstein Reply Recommendations) is focused on recommending replies but does not generate them.

Option C(Einstein Grounding) refers to grounding responses in data but is not directly related to drafting replies.

References:

Einstein Service Replies Overview:https://help.salesforce.com/s/articleView?id=sf.einstein_service_replies.htm

To ensure a custom action in Agentforce performs as expected, the AI Specialist must focus on Action Instructions. Here's why:

Action Instructions define the logic, parameters, and steps the AI should follow to execute the action. They include:

How input data is processed.

API calls or Apex invocations.

Conditional logic (e.g., decision trees).Testing and iterating on these instructions ensures alignment with the intended workflow. For example, incorrect API endpoint references or misconfigured parameters in the instructions will cause failures.

Action Input (Option A) refers to the data provided to the action. While validating input formats is important, inputs are static once defined. The primary issue lies in whether the instructions correctly use the inputs.

Action Name (Option B) is a descriptive label and does not affect functionality.

Salesforce Documentation Support:

Salesforce Einstein Bots & Custom Actions Guide highlights that Action Instructions are where the "core logic" resides, requiring rigorous testing (Source: Einstein Bots Developer Guide).

Trailhead Module "Build Custom Actions for Einstein Bots" emphasizes refining instructions to handle edge cases and validate outputs (Source: Trailhead).

By iterating on Action Instructions, the AI Specialist ensures the action’s logic, integrations, and error handling are robust.

Universal Containers aims to reduce overall agent handling time by minimizing the time agents spend typing routine answers for common questions during chats and by reducing post-chat analysis through suggesting values for case fields.

To achieve these objectives, the combination ofEinstein Reply RecommendationsandCase Classificationis the most appropriate solution.

1. Einstein Reply Recommendations:

Purpose:Helps agents respond faster during live chats by suggesting the best responses based on historical chat data and common customer inquiries.

Functionality:

Real-Time Suggestions:Provides agents with a list of recommended replies during a chat session, allowing them to quickly select the most appropriate response without typing it out manually.

Customization:Administrators can configure and train the model to ensure the recommendations are relevant and accurate.

Benefit:Significantly reduces the time agents spend typing routine answers, thus improving efficiency and reducing handling time.

2. Case Classification:

Purpose:Automatically suggests or populates values for case fields based on historical data and patterns identified by AI.

Functionality:

Field Predictions:Predicts values for picklist fields, checkbox fields, and more when a new case is created.

Automation:Can be set to auto-populate fields or provide suggestions for agents to approve.

Benefit:Reduces the time agents spend on post-chat analysis and data entry by automating the classification and field population process.

Why Options A and B are Less Suitable:

Option A (Einstein Service Replies and Work Summaries):

Einstein Service Replies:Similar to Reply Recommendations but typically used for email and not live chat.

Work Summaries:Provides summaries of customer interactions but does not assist in field value suggestions.

Option B (Einstein Reply Recommendations and Case Summaries):

Case Summaries:Generates a summary of the case details but does not help in suggesting field values.

References:

Salesforce AI Specialist Documentation -Einstein Reply Recommendations:

Details how Reply Recommendations assist agents in providing quick responses during live chats.

Salesforce AI Specialist Documentation -Einstein Case Classification:

Explains how Case Classification predicts and suggests field values to streamline case management.

Salesforce Trailhead -Optimize Service with AI:

Provides an overview of AI features that enhance service efficiency.

To gather the necessary data for populating theLatest Opportunities Summarycustom field on theAccountobject with information from the three most recently opened opportunities, the AI Specialist shouldcreate a flow. Aflowcan be configured to query and retrieve the required opportunity records based on criteria such as their open date. Once the flow has gathered the necessary data, it can be used in aprompt templateor other automation processes to populate the custom field on the Account record.

Option Ais correct because creating a flow allows for dynamic data retrieval and control over the logic for selecting the most recent opportunities.

Option BandOption Cdo not provide sufficient control or data retrieval capabilities needed for this scenario.

References:

Salesforce Flow Documentation:https://help.salesforce.com/s/articleView?id=sf.flow.htm

Agentforce’s LLM dynamically interprets natural language requests (e.g., "Show me open opportunities"), generates an execution plan using the planner service, and retrieves data via actions (e.g., querying Salesforce records). This contrasts with static rules (B) or rigid dialog patterns (C), which lack contextual adaptability. Salesforce documentation highlights the planner’s role in converting intents into actionable steps while adhering to security and business logic.

To enable personalized product recommendations using generative AI, the foundational step for Universal Containers (UC) is collecting and analyzing browsing data (Option C). Personalized recommendations depend on understanding user behavior, which requires structured data about their browsing history. Without this data, the AI model lacks the context needed to generate relevant suggestions.

Data Collection: UC must first aggregate browsing data (e.g., pages visited, products viewed, session duration) to build a dataset that reflects user preferences.

Data Analysis: Analyzing this data identifies patterns (e.g., frequently viewed categories) that inform how prompts should be structured to retrieve relevant recommendations.

Grounding in Data: Salesforce’s Prompt Templates rely on grounding data to generate accurate outputs. Without analyzing browsing data, the prompt template cannot reference meaningful insights for personalization.

Options A and D are incorrect because:

Universal recommendations (A) ignore personalization, which is the core requirement.

Writing a response script (D) addresses chatbot interaction design, not the accuracy of recommendations.

References:

Salesforce AI Specialist Certification Guide: Highlights the importance of grounding prompts in relevant data sources to ensure accuracy.

Trailhead Module: "Einstein for Developers" emphasizes data preparation as a prerequisite for effective AI-driven personalization.

Salesforce Help Documentation: Recommends analyzing user behavior data to tailor generative AI outputs in commerce use cases.

TheAI audit trailin Salesforce provides a detailed log of AI activities, including the data used, its handling, and masking procedures applied in the Einstein Trust Layer. It allows the AI Specialist to inspect and verify that sensitive data, such as addresses, is appropriately masked before being used in prompts or outputs.

Enable data encryption on the address field: While encryption ensures data security at rest or in transit, it does not verify masking in AI operations.

Review the platform event logs: Platform event logs capture system events but do not specifically focus on the handling or masking of sensitive data in AI processes.

Inspect the AI audit trail: This is the most relevant option, as it provides visibility into how data is processed and masked in AI activities.

In this scenario, theEinstein Copilotcapability that best helps the agent is its ability toexecute tasks based on available actionsandanswer questionsusing data from Knowledge articles. Einstein Copilot can assist the service agent by providing relevant Knowledge articles on canceling and rebooking flights, ensuring that the agent has access to the correct steps and procedures directly within the workflow.

This feature leverages the agent’s existing context (the travel itinerary) and provides actionable insights or next steps from the relevant Knowledge articles to help the agent quickly resolve the customer’s needs.

The other options are incorrect:

Brefers to invoking a flow to create a Knowledge article, which is unrelated to the task of retrieving existing Knowledge articles.

Cfocuses on generating Knowledge articles, which is not the immediate need for this situation where the agent requires guidance on existing procedures.

References:

Salesforce Documentation onEinstein Copilot

Trailhead Module onEinstein for Service

Universal Containers (UC)has concerns about data privacy when usingSalesforce's generative AIfeatures, particularly around preventing third-party LLMs from accessing or retaining their data. TheZero-Data Retention Policyin theEinstein Trust Layeris designed to address these concerns by ensuring that:

No data is used for trainingor product improvements by third-party LLMs.

No data is retainedoutside of the customer's Salesforce organization.

The LLM provider cannot access any customer data.

This policy aligns perfectly with UC’s requirements for keeping their data safe while leveraging generative AI capabilities.

Prompt DefenseandData Maskingare also security features, but they do not directly address the concerns related to third-party data access and retention.

References:

Salesforce Einstein Trust Layer Documentation:https://help.salesforce.com/s/articleView?id=sf.einstein_trust_layer.htm

When an active standard email prompt template doesn’t meet the business requirements, the best approach is toclone the existing templateand modify it as needed. Cloning allows the AI Specialist to preserve the original template while making adjustments to fit specific business needs. This ensures that any customizations are applied without altering the original standard template.

Saving as a new versionis typically used for versioning changes in the same template, whileSave as New Templatecreates a brand-new template without linking to the existing one.Cloningprovides a balance, allowing modifications while retaining the original structure for future reference.

For more details, refer toSalesforce Prompt Builder documentationfor guidance on cloning and modifying templates.

When usingEinstein Generative AIto create personalized emails, if placeholders appear in the draft email where data from a recipient'sContactrecord should be, the most likely reason is that theuser lacks permission to access the necessary fields. Salesforce's field-level security may prevent users from viewing or utilizing certain data fields, resulting in placeholders being shown instead of the actual values.

Option Bis correct because missing field permissions will cause placeholders in email drafts.

Option A(missing Einstein Sales Emails permission) is unlikely, as this would prevent email generation altogether, not just placeholders.

Option C(locale language issues) would more likely affect language-specific issues, not field placeholders.

References:

Salesforce Email Template and Permissions Documentation:https://help.salesforce.com/s/articleView?id=sf.email_templates_field_permissions.htm

Context of the Question

When an Agent (e.g., Agentforce or a similar generative AI assistant in Salesforce) cannot understand a user’s request or fails to locate the requested information, it should provide a coherent fallback.

Fallback / Error Handling in Agentforce

Preconfigured or “Fallback” Message: Typically, within the setup of any AI assistant, admins define a fallback or “failure” response. This message can be tailored to each action type or scenario (e.g., “No data found,” “Sorry, I didn’t get that—please try again,” etc.).

Why Not an Automatically Generated Error Message?(Option A) AI assistants rarely show raw system error messages; they generally display friendly, standardized messages.

Why Not a Purely Generic “Rephrase” Message?(Option B) Although an agent might prompt the user to rephrase, Salesforce best practices are to configure a fallback response or fallback action that aligns with the brand and the context. This is typically a “preconfigured message based on the action type.”

ConclusionBecause the assistant uses apreconfigured fallbackthat is set up in the environment (for example, in the agent’s or domain’s settings), the correct choice isOption C.

Salesforce AI Specialist References & Documents

Salesforce Pilot / Agentforce Setup DocumentationExplains how to configure a fallback or default message when the AI cannot fulfill a user’s request.

Salesforce AI Specialist Study GuideDetails best practices for AI-driven assistants and how fallback scenarios are handled with preconfigured messages.

Context of the QuestionUniversal Containers (UC) uses Agentforce, a specialized AI-driven assistant for Salesforce. A user reports that an Agent is unable to delete recent activities.

Why Agentforce Cannot Delete Records

Agentforce’s Standard Actions: Agentforce typically has predefined or “standard” actions like Create, Update, or Summarize records. However, a standard Delete Record action is not part of the default set of Agentforce actions.

Implication: If Agentforce has no built-in delete functionality, it cannot remove activities—even if the user has permission to delete them in the Salesforce UI.

Why Other Options Are Incorrect

Option A – Permission to Delete the User’s Records: Standard Salesforce user permissions do not automatically extend to Agentforce’s capabilities. Even if the user can delete records, that doesn’t grant Agentforce a new action.

Option B – Agentforce Delete Record Action Permission: There is no separate “Delete Record Action permission” for Agentforce to be toggled. The relevant issue is that the standard Delete Record action does not exist within Agentforce out of the box.

ConclusionThe core reason for the issue is thatAgentforce does not support a standard Delete Record action(Choice C).

Salesforce AI Specialist References & Documents

Salesforce Official Documentation – Agentforce(Note: Agentforce may be a pilot or specialized feature; check pilot release notes or official docs for standard actions.)

Salesforce AI Specialist Study GuideCovers the limitations of certain AI-enabled features regarding record operations.

When using related list merge fields in a prompt template associated with the Account object inPrompt Builder, theActivities related listis not supported due to it being apolymorphic field. Polymorphic fields can reference multiple different types of objects, which makes them incompatible with some merge field operations in prompt generation.

Option Bis incorrect because person accounts do not limit the availability of merge fields for the Account object.

Option Cis irrelevant since even if no related lists are available at runtime, the prompt can still generate based on other available data fields.

For more information, refer toSalesforce documentationon supported fields and limitations inPrompt Builder.

To enableUniversal Containersservice agents to query the current fulfillment status of an order using natural language and leverage an existing auto-launched flow that queries Oracle ERP, the best solution is tocreate a custom copilot action that calls the flow. This action will allowEinstein Copilotto interact with the flow and retrieve the required order fulfillment information seamlessly. Custom copilot actions can be tailored to call various backend systems or flows in response to user requests.

Option Bis correct because it enables integration betweenEinstein Copilotand the flow that connects to Oracle ERP.

Option A(Flex prompt template) is more suited for static responses and not for invoking flows.

Option C(Integration Flow Standard Action) is not directly related to creating a specific copilot action for this use case.

References:

Salesforce Einstein Copilot Actions:https://help.salesforce.com/s/articleView?id=einstein_copilot_actions.htm

Salesforce has restrictions on which objects and related lists can be used for grounding prompt templates. This is likely due to security and privacy concerns related to user data.

While it might seem intuitive to use the User related list to provide context to the LLM, Salesforce prevents this to ensure that sensitive user information is not inadvertently exposed or misused.

Therefore, the AI Specialist needs to explore alternative ways to incorporate the necessary user information into the prompt template, perhaps by using other related objects or fields that are supported.

To improve the productivity of the service center, the AI Specialist should recommend theService RepliesandCase Summariesfeatures.

Service Replieshelps agents by automatically generating suggested responses to customer inquiries, reducing response time and improving efficiency.

Case Summariesprovide a quick overview of case details, allowing agents to get up to speed faster on customer issues.

Work Summariesare not as relevant for direct customer service operations, andSales Summariesare focused on sales processes, not service center productivity.

For more information, seeSalesforce's Einstein Service Cloud documentationon the use of generative AI to assist customer service teams.

The use case that necessitates the use ofPrompt Builderiscreating a draft of a support bulletin postfor new product patches.Prompt Builderallows the AI Specialist to create and refine prompts that generate specific, relevant outputs, such as drafting support communication based on product information and patch details.

Option B(agent performance score) would likely involve predictive modeling, not prompt generation.

Option C(estimating support ticket volume) would require data analysis and predictive tools, not prompt building.

For more details, refer toSalesforce’s Prompt Builder documentationfor generative AI content creation.

The Temperature hyperparameter controls the randomness of model outputs:

Low Temperature (e.g., 0.2): More deterministic, consistent responses.

High Temperature (e.g., 1.0): More creative, varied responses.

Presence Penalty (Option A): Discourages repetition of tokens, unrelated to randomness.

Variability (Option B): Not a standard hyperparameter in Einstein Studio.

References:

Einstein Studio Documentation: Model Hyperparameters

Explicitly states "Temperature adjusts the balance between predictable and random outputs."

To generate personalized emails using LLMs while reusing templates:

Sales Email Prompt Template Type (Option C): Designed specifically for generating dynamic email content by combining LLMs with structured templates. It allows admins to define placeholders (e.g., customer name, product details) and reuse templates across scenarios.

Option A: Standard email templates lack LLM integration and dynamic personalization.

Option B: "t field Generation" is not a valid Salesforce prompt template type.

References:

Salesforce Help: Sales Email Prompt Templates

Describes using Sales Email prompt templates to "generate targeted emails using dynamic data and LLMs."

When troubleshooting acopilot custom actionusing flow as the reference action type, enablingdynamic debuggingwithinCopilot Builder's Dynamic Panelis the most effective way to identify the root cause. By turning on dynamic debugging, the AI Specialist can see detailed logs showing both theinputs and outputsof the flow, which helps identify where the action might be failing or not delivering the expected results.

Option B, confirming selected actions and observing the Input and Output sections, is useful for monitoring flow configuration but does not provide the deep diagnostic details available with dynamic debugging.

Option C, verifying the user utterance and reviewing session event logs, could provide helpful context, but dynamic debugging is the primary tool for identifying issues with inputs and outputs in real time.

Salesforce AI Specialist References:To explore more about dynamic debugging in Copilot Builder, see:https://help.salesforce.com/s/articleView?id=sf.copilot_custom_action_debugging.htm

When implementingEinstein Generative AIfor improved customer insights and interactions, theData Cloudis a key consideration for storing and managing large-scale audit and feedback data. TheSalesforce Data Cloud(formerly known asCustomer 360 Audiences) is designed to handle and unify massive datasets from various sources, making it ideal for storing data required for AI-powered insights and reporting. By provisioningData Cloud, organizations likeUniversal Containers (UC)can gain real-time access to customer data, making it a central repository for unified reporting across various systems.

Audit and feedback datagenerated by Einstein Generative AI needs to be stored in a scalable and accessible environment, and theData Cloudprovides this capability, ensuring that data can be easily accessed for reporting, analytics, and further model improvement.

Custom objectsorSalesforce Big Objectsare not designed for the scale or the specific type of real-time, unified data processing required in such AI-driven interactions.Big Objectsare more suited for archival data, whereasData Cloudensures more robust processing, segmentation, and analysis capabilities.

References:

Salesforce Data Cloud Documentation:https://www.salesforce.com/products/data-cloud/overview/

Salesforce Einstein AI Overview:https://www.salesforce.com/products/einstein/overview/

To generate an email about products that closely match a customer’s expressed interests, an AI Specialist should recommend using acustom sales email templatethat isgrounded with interest and product information. This ensures that the email content is personalized based on the customer's preferences, increasing the relevance of the marketing message.

Using grounding ensures that the generative AI pulls the correct data related to customer interests and product matches, making the email more effective.

For more information, refer toSalesforce documentationon grounding AI-generated content and email personalization strategies.

When deploying Einstein Agent (formerly Agentforce) from Sales to Service Cloud:

Agent Topics and Actions are context-specific. Service Cloud use cases (e.g., case resolution, knowledge retrieval) require validation of existing topics/actions to ensure alignment with service workflows.

Option A: Permissions like "Agentforce for Service" are necessary but secondary to functional compatibility.

Option B: Standard service actions must be mapped to Agentforce, but testing ensures they function as intended.

References:

Salesforce Help: Einstein Agent Setup

Emphasizes reviewing "topics and actions for different user groups (Sales vs. Service)."

Context of the Question

Universal Containers (UC) has generative AI–enabled fields that users can access in the desktop experience.

The AI Specialist needs these same fields to be visible and usable in the Salesforce Mobile App.

Why Dynamic Forms on Mobile?

Dynamic Formsallow you to configure record pages so that fields and sections can appear or be hidden based on certain criteria.

When you enable “Dynamic Forms for Mobile,” any generative AI–enabled fields placed on the dynamic layout become accessible in the Salesforce mobile experience.

There is no standard Setup option labeled “Enable Mobile Generative AI” or “Enable Mobile Prompt Responses” as a universal toggle; the existing official approach is to ensure dynamic forms (and the relevant fields) are supported on mobile.

Conclusion

Ensuring that these AI-driven fields are visible on mobile is accomplished by turning onDynamic Forms on Mobileand adding those fields to the dynamic layout. Therefore,Option Cis correct.

Salesforce AI Specialist References & Documents

Salesforce Documentation:Dynamic Forms OverviewExplains how to enable Dynamic Forms for both desktop and mobile UIs, allowing newly added fields (including generative AI–enabled ones) to display in the Salesforce Mobile App.

Salesforce AI Specialist Study GuideReiterates that to expose generative AI fields or components in mobile, you must configure dynamic forms and ensure compatibility on mobile layouts.

To meetUniversal Containers'goal of improving efficiency and reducing agent handling time with AI-generated responses, the best approach is to enableService Replies,Service AI Grounding, andGrounding with Knowledge.

Service Repliesgenerates responses automatically.

Service AI Groundingensures that the AI is using relevant case data.

Grounding with Knowledgeensures that responses are backed by Salesforce Knowledge articles, allowing agents to identify whether a response is coming from theLLMorSalesforce Knowledge.

Option Cdoes not includeService Replies, which is necessary for generating AI responses.

Option Alacks theGrounding with Knowledge, which is essential for identifying response sources.

For more details, refer toSalesforce Service AI documentationon grounding and service replies.

To enable Universal Containers' sales team with automatic post-call visibility into mentions ofcompetitors, products, and custom phrases, the AI Specialist should set upCall Insights.Call Insightsanalyzes voice and video calls for key phrases, topics, and mentions, providing insights into critical aspects of the conversation. This feature automatically surfaces key details such as competitor mentions, product discussions, and custom phrases specified by the sales team.

Call Summariesprovide a general overview of the call but do not specifically highlight keywords or topics.

Call Exploreris a tool for navigating through call data but does not focus on automatic insights.

For more information, refer toSalesforce's Call Insights documentationregarding the analysis of call content and extracting actionable information.

ForUniversal Containers (UC), to reduce the time and ensure prompt consistency when using public generative AI models, the recommended feature isEinstein Prompt Builder and Prompt Templates. This feature allows teams to createreusable and consistent promptsfor generative AI tasks, ensuring that all users receive uniform responses without having to type in detailed prompts manually every time.

Einstein Prompt Buildersimplifies the creation of prompts, andPrompt Templatesstandardize the inputs, saving time for sales and service reps.

Option A (Einstein Recommendation Builder)is more focused on recommendations, not prompt standardization.

Option B (Einstein Copilot Action: Query Records)is for querying records, not generating AI-driven prompts.

References:

Salesforce Prompt Builder Overview:https://help.salesforce.com/s/articleView?id=sf.prompt_builder_overview.htm

For sales reps who need to draft personalized emails based on previous communications, the AI Specialist should recommend theEinstein Copilot Action: Draft or Revise Sales Email. This action uses AI to generate or revise email content, leveraging past successful communications to create personalized and relevant outreach to prospects or clients.

Find Similar Opportunitiesis used for opportunity matching, not email drafting.

Summarize Recordprovides a summary of customer data but does not directly help with drafting emails.

For more information, refer toSalesforce's Einstein Copilot documentationon standard actions for sales teams.

In Salesforce prompt templates, instructions that guide how the Large Language Model (LLM) should generate content (in this case, personalized emails) can be included by surrounding the instruction text withtriple quotes ("""). This formatting ensures that the LLM adheres to the specific instructions while generating the email content.

The use oftriple quotesallows the AI to understand that the enclosed text is a directive for how to approach the task, such as limiting the content to associated opportunity information or encouraging a specific action from the recipient.

Refer toSalesforce Prompt Builder documentationfor detailed instructions on how to structure prompts for generative AI.

WhenUniversal Containers' AI data masking rulesdo not meet organizational privacy and security standards, the AI Specialist should configure thedata maskingrules within theEinstein Trust Layer. TheEinstein Trust Layerprovides a secure and compliant environment where sensitive data can be masked or anonymized to adhere to privacy policies and regulations.

Option A, enabling data masking for sandbox refreshes, is related to sandbox environments, which are separate from how AI interacts with production data.

Option C, adding masking rules in the LLM setup, is not appropriate because data masking is managed through theEinstein Trust Layer, not the LLM configuration.

The Einstein Trust Layer allows for more granular control over what data is exposed to the AI model and ensures compliance with privacy regulations.

Salesforce AI Specialist References:For more information, refer to:https://help.salesforce.com/s/articleView?id=sf.einstein_trust_layer_data_masking.htm

ThePrompt Builderin Salesforce has some specific limitations, one of which is thatcustom objectsaresupportedonly for Flex template types. This means that users must rely on Flex templates to integrate custom objects into their prompts.

Option A: While rich text area fields have certain restrictions, this does not pertain to the core limitation of integrating custom objects.

Option B: Updates and creations for prompt templates are indeed recorded in the Setup Audit Trail, so this statement is incorrect.

Option C: This is the correct answer as it reflects a documented limitation of the Prompt Builder.

Action Builderis the central place in Salesforce Agentforce where you define and manage actions that your AI agents can perform. This includes connecting actions to various tools and systems.

Topicsin Agentforce represent the different tasks or intents that an AI agent can handle. By assigning an action to a Topic in Action Builder, you're essentially telling the agent, "When you encounter this type of request or situation, perform this action."

Event Logs in Salesforce capture detailed interaction data, including agent errors, triggered actions, and incomplete plans. These logs provide visibility into user-Agent interactions for troubleshooting performance issues. The Einstein Bot Analytics documentation highlights Event Logs as the primary source for auditing bot behavior and diagnosing issues like misconfigured actions or plan execution failures.

Plan Canvas (B) is for designing workflows, not auditing.

Agent Settings (C) control configuration but do not store interaction history.

Context of the Requirement:Universal Containers wants to pull in real-time order status data from an external ERP system into an LLM prompt.

Data Grounding in LLM Prompts:Data grounding ensures the Large Language Model has access to the most current and relevant information. In Salesforce, one recommended approach is to useExternal Objects(via Salesforce Connect) when data resides outside of Salesforce.

Why External Object Record Merge Fields:

External Objectsappear much like standard or custom objects but map to tables in external systems.

You can reference fields from these External Objects in merge fields, allowing real-time data retrieval from the external ERP system without storing that data natively in Salesforce.

This is a simpler “point-and-reference” approach compared to coding custom Apex or configuring external services for direct prompt embedding.

Why Not External Services Merge Fields or Apex Merge Fields:

External Services Merge Fieldstypically leverage flows or external service definitions. While feasible, it is more about orchestrating or invoking external services for automation (e.g., Flow). It’s not the standard approach for seamlessly referencingexternal recorddata in prompt merges.

Apex Merge Fieldswould imply custom Apex code controlling the prompt insertion. While possible, it’s less “clicks not code” friendly and is not the default method for referencing typical record data.

References and Study Resources:

Salesforce Help & Training→Salesforce Connect and External Objects

Salesforce Trailhead→“Integrate External Data with Salesforce Connect”

Salesforce AI Specialist Study Resources(documentation regarding how to ground LLM prompts using External Objects)

For Field Generation prompt templates to display the Sparkle icon (indicating AI-generated content), the target field must be explicitly associated with the prompt template on the Lightning page layout. Even if the prompt template is activated, failing to add the field to the page layout and link it to the templatewill result in the field behaving as a standard field. Salesforce documentation emphasizes that page layout configuration is mandatory to enable AI-driven field interactions.

Reactivating the layout (A) is unnecessary unless the layout itself was modified after activation.

Case objects are supported for Field Generation (B is incorrect).