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Marketing-Cloud-Personalization Questions and Answers

Question # 6

Which entry source event type needs to be configured for a journey to be used in the segment join to journey builder feature?

A.

Audience

B.

Salesforce data

C.

API

D.

Date based

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Question # 7

What is the rule criteria that you can use in the segment creation process?

A.

Actions

B.

Social mentions

C.

Email click throughs

D.

Dimensions

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Question # 8

How many total global goals and filters can you define for your dataset in IS?

A.

64 total for both filters and goals

B.

25 filers and 25 goals

C.

Unlimited

D.

300 total between filters and goals

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Question # 9

What are two ways to populate the interaction studio catalog? [check]

A.

ETL Feed

B.

Third-party integration

C.

Web sdk

D.

Email pixel

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Question # 10

What is the salesforce point of view for end to end flow of data for real-time personalization within interaction studio? [Check]

A.

Data-in, understand, engage, data-out, analyse

B.

Know, understand, personalise, engage, analyse

C.

Identify, understand, decide, act, analyse

D.

Profile, insight, understand, act, analyse

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Question # 11

Event API requests are made using what two content types (select 2)?

A.

CSV

B.

XML

C.

Form URL encoded

D.

JSON

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Question # 12

What are the three types of ingredients available for a recipe?

A.

Catalog-based and Trending

B.

Recommendations

C.

Co-Occurrence

D.

Machine Learning

E.

Promotions

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Question # 13

What are the three ways segments are used in Interaction studio?

A.

Set goals and filters

B.

Targeting for campaigns

C.

Creation related lists within salesforce CRM

D.

Analytics, trends and engagement

E.

Recommending products

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Question # 14

What attribute and value is passed in the event API request for returning server side

campaigns? [check]

A.

Source = Server

B.

Server Side messages = 1

C.

Server side are always returned

D.

Server side = true

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Question # 15

How many days after the date of upload will files be deleted from the SFTP?

A.

180 days

B.

30 days

C.

60 days

D.

90 days

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Question # 16

In the user interface what is the visual representation of the data about a single visitor including preference?

A.

Unified view of customer

B.

unified customer profile

C.

Single source of truth

D.

Single view of customer

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Question # 17

What two features of Marketing Cloud Personalization have functionality to perform an A/B Test?

A.

Campaigns

B.

Segments

C.

Recipes

D.

Templates

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Question # 18

How many total global goals and filters can you define for your dataset in Marketing Cloud Personalization?

A.

25 filters and 25 goals

B.

Unlimited

C.

300 total between filters and goals

D.

64 total between filters and goals

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Question # 19

How does IS define web template?

A.

A repeatable framework used to create a web campaign

B.

A google Chrome Extension

C.

The events and behavior of what will be captured on the websites

D.

An area on your site that a developer has configured.

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Question # 20

What is a rule criteria that you can use in the segment creation process?

A.

Dimensions

B.

Social Mentions

C.

Email Click Throughs

D.

Actions

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Question # 21

What are the three types of mobile campaigns a business user can create in IS?

A.

JSON Data A

B.

In-App Notification

C.

Browser Notification

D.

SMS Text Message

E.

Push Message

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Question # 22

Which two successs metrics can a company achieve with IS their web channel?

A.

Increase in first time visitor

B.

Increase in conversion rate

C.

Increase in organic search ranking

D.

Increase in revenue

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Question # 23

A customer service representative for a bank is on the phone with a prospect and wants to promote the next best offer based on digital behaviour. How would they accomplish this in service cloud?

A.

The agent uses a customized next best offer widget powered by the interaction studio connector

B.

Leverage service cloud to inform IS in real-time

C.

Use machine learning to serve product/ content recommendations in email sent by your ESP

D.

Manually sync data from Interaction studio to service cloud

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Question # 24

Which campaign type needs to be configured to set up the Marketing Cloud Personalization Connector for Sales and Service Clouds?

A.

Server-Side Campaign

B.

Mobile Campaign

C.

Email Campaign

D.

Web Campaign

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Question # 25

Which ingredient shows a visitor products or content based on a ‘people like me’ algorithm?

A.

Similar Items

B.

Trending

C.

Co-Browse

D.

Collaborative Filtering

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Question # 26

What are three features of the WebSDK when deployed on a website?

A.

Configure filters and goals

B.

Rendering campaign for personalisation

C.

Identity and cookie management

D.

Sitemapping for data collection

E.

Loading data from ETL feeds

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Question # 27

How often is the Event Stream report refreshed?

A.

Every Day

B.

Every 15 Seconds

C.

Every 30 Minutes

D.

Every hour

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Question # 28

Which ETL feed is used to bring campaign tracking data from marketing cloud messaging & journeys or pardot?

A.

Product ETL

B.

Transaction ETL

C.

Manual segment ETL

D.

External email campaign events ETL

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Question # 29

A brand’s website is seeing high traffic, but much of the behavior is anonymous. How does Marketing Cloud Personalization identities?

A.

Marketing Cloud Personalization synchronizes anonymous and known profiles once a day based on online traffic and data from offlineb) B. Marketing cloud personalization uses probabilistic matching to determine if two or more profiles represent the same identity

B.

Marketing cloud personalization constantly monitors identifying information, then uses

deterministic matching to determine if two same identity

C.

marketing cloud Personalization uses third party software to match anonymous and known identities

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Question # 30

What are three areas a business user can apply custom catalog dimensions?

A.

Template filtering

B.

Segmentation

C.

Reporting

D.

Recipe exclusions and boosting

E.

Campaign targeting

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Question # 31

What three things does a developer code in web template?

A.

Campaign qualification rules

B.

HTML and CSS for controlling appearance

C.

Client side instructions for rendering

D.

Set the control group percentage

E.

Defining what can be configured in a campaign

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Question # 32

What are IS machine learning powered algorithms called?

A.

Machine Learning Tools

B.

Einstein Recipe

C.

Einstein Decisions

D.

Data Science Workbends

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Question # 33

If a developer needs to test a website where a beacon from a different dataset has been deployed, which feature of the Evergage Launcher needs to be enabled to simulate?

A.

Developer tools

B.

Force SDK URL

C.

Campaign Debugger

D.

Inject SDK

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