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Marketing-Cloud-Personalization Questions and Answers

Question # 6

The sitemap provides the functionality that enables IS to identify which three items?

A.

Page types

B.

content zones

C.

attributes

D.

campaign

E.

Templates

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Question # 7

What attribute and value is passed in the event API request for returning server side

campaigns? [check]

A.

Source = Server

B.

Server Side messages = 1

C.

Server side are always returned

D.

Server side = true

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Question # 8

Which three components of a server side campaign must be coded by a developer?

A.

Campaign Setip

B.

Parsing the JSON Response

C.

Tracking of campaign statisticsd

D.

Content Selection

E.

EVENT API Request

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Question # 9

What are the three types of mobile campaigns a business user can create in IS?

A.

JSON Data A

B.

In-App Notification

C.

Browser Notification

D.

SMS Text Message

E.

Push Message

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Question # 10

Which scenario is a valid interaction studio use case?

A.

Recommendations in email which are personalised at send time

B.

Behavioural targeting with 3rd party audience data

C.

Recommendations in email which are personalized at open time

D.

Machine learning driven insights within a customer database

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Question # 11

What three features are used to support mobile web personalization?

A.

SiteMap

B.

Web SDK

C.

Mobile SDK

D.

Mobile Data Campaign

E.

Templates

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Question # 12

What is the interaction studio terminology for the collection of products and content as well as related categories and tags - such as brand, gender, style, keyword and author?

A.

Dimensions

B.

Channel

C.

Directory

D.

Catalog

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Question # 13

What are the two main functions of the Event API? (select 2)

A.

Capture user attributes and actions

B.

Process GDPR data or deletion requests

C.

Return campaign responses

D.

Bulk load external campaign data

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Question # 14

What two features of interaction studio have functionality to perform an A/B testing?

A.

Templates

B.

Campaigns

C.

Segments

D.

Recipes

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Question # 15

What can you learn from segment compare on the segment detail tab?

A.

To understand view time purchases attributes revenue by category

B.

To compare users, engagement activity and other actions across segments displayed

C.

To view individual users that are part of the segment

D.

To understand what campaign use the segment for targeting

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Question # 16

Which ETL feed is used to bring campaign tracking data from marketing cloud messaging & journeys or pardot?

A.

Product ETL

B.

Transaction ETL

C.

Manual segment ETL

D.

External email campaign events ETL

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Question # 17

A brand wants to do an ad-hoc export of new user-defined attributes, what option would they choose?

A.

Theoption to exclude anonymous fields on a segment export

B.

The option to include all custom fields on a segment export

C.

The option to include built-in fields on a segment export

D.

The option to send segment data to Marketing Cloud

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Question # 18

What is the salesforce point of view for end to end flow of data for real-time personalization within interaction studio? [Check]

A.

Data-in, understand, engage, data-out, analyse

B.

Know, understand, personalise, engage, analyse

C.

Identify, understand, decide, act, analyse

D.

Profile, insight, understand, act, analyse

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Question # 19

What are the three types of ingredients available for a recipe?

A.

Catalog-based and Trending

B.

Recommendations

C.

Co-Occurrence

D.

Machine Learning

E.

Promotions

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Question # 20

Which two successs metrics can a company achieve with IS their web channel?

A.

Increase in first time visitor

B.

Increase in conversion rate

C.

Increase in organic search ranking

D.

Increase in revenue

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Question # 21

Which data feed integrates external system data into a user’s profile levargaing identity attributes?

A.

Identity feed

B.

Catalog Feed

C.

Interaction feed

D.

User Feed

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Question # 22

What would a marketer include if they want to ensure they display recommendations from more than one category?

A.

Variation

B.

Exclusion

C.

Ingredient

D.

Booster

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Question # 23

A brand wants to do an ad-hoc export of a new user-defined attributes, what option would they choose?

A.

The option to include built-in fields on a segment export

B.

The option to exclude anonymous fields on a segment export

C.

The option to include all custom fields on a segment export

D.

The option to send segment date to Marketing Cloud

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Question # 24

What would a marketer include in a Recipe if they don't want to display recommendations for products priced less than $15?

A.

Variation

B.

Booster

C.

Exclusion

D.

Elimination

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Question # 25

In which two locations in the pageType definition can a developer pass in attributes?

A.

Listeners

B.

cashdom

C.

Ismatch

D.

onActionEvent

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Question # 26

Which campaign type needs to be configured to setup the interaction studio connector for sales and service clouds?

A.

Server-side campaign

B.

Web campaign

C.

Mobile campaign

D.

Email campaign

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Question # 27

How does a developer share web templates from one dataset to another?

A.

Deployment manager

B.

Copy

C.

Download to zip file, upload zip file

D.

Clone

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Question # 28

What two features of Marketing Cloud Personalization have functionality to perform an A/B Test?

A.

Campaigns

B.

Segments

C.

Recipes

D.

Templates

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Question # 29

When should you define goals and filters?

A.

After launching a campaign that you want to measure against a goal or filter

B.

Over time, when you have something new you want to meausure

C.

When you are reviewing campaign statistics for a published campaign

D.

Before launching a campaign that you want to measure against a goal or filter

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Question # 30

How often is the Event Stream report refreshed?

A.

Every Day

B.

Every 15 Seconds

C.

Every 30 Minutes

D.

Every hour

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Question # 31

ETL feeds must follow explicit specifications and require which type of file format?

A.

Binary

B.

CSV

C.

JSON

D.

Text

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Question # 32

What is the standard mechanism Marketing Cloud Personalization uses to ingest data from the Marketing Cloud Personalization sFTP location?

A.

ETL feeds

B.

Automation Studio

C.

Sitemap

D.

API

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Question # 33

How does a marketer perform an A/B test in Web Campaigns?

A.

Create multiple events

B.

Create multiple web templates

C.

Create multiple web campaigns

D.

Create multiple experiences

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Question # 34

What would a marketer include in a recipe if they want the visitor affinity score when showing recommendations?

A.

Exclusion

B.

Ingredients

C.

Booster

D.

Variation

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Question # 35

What two features of Marketing cloud Personalization can be used in an open-time email Campaign?

A.

Recipe

B.

Attribute

C.

Survey

D.

Promotion

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Question # 36

What ingredient could a marketer use as a backup in the event that the recipe serves too few or no items?

A.

Co-Buy

B.

Co-Browse

C.

Trending

D.

SmartBundle

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