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What data collection commands does Web Extend support? Note: There are 3 correct answers to this question.
SetCustomerId
Purchase
Review
Go
SetPassword
Web Extend commands in SAP Emarsys collect behavioral data:
Option A (SetCustomerId):Correct. Identifies logged-in users by external ID.
Option B (Purchase):Correct. Tracks purchase events with product details.
Option D (Go):Correct. Records page views for tracking navigation.
Option C:Incorrect. "Review" is not a standard command; reviews are custom events.
Option E:Incorrect. "SetPassword" is not a Web Extend command.The SAP Emarsys Help Portal under "Web Extend Commands" lists these options.References:SAP Emarsys Help Portal - "Web Extend" (https://help.emarsys.com/ ).
What actions can an account owner perform on the Security Settings page? Note: There are 2 correct answers to this question.
Set up IP access control
Define the permitted email domains.
Create external events.
Deactivate users.
The Security Settings page in SAP Emarsys is a critical administrative interface accessible only to Account Owners, allowing them to configure security levels for account access and data management. According to the official SAP Emarsys documentation, the correct answers areA(Set up IP access control) andB(Define the permitted email domains). Below is a detailed explanation of each option, validated against Emarsys resources, to clarify why these two are correct and the others are not.
A. Set up IP access control:
Verified Answer: Correct.
Explanation: Account Owners can configure IP access control on the Security Settings page to enhance account security. This feature restricts login access to approved IP addresses, requiring two-step authentication for logins from unrecognized IPs. The documentation states, "Set up IP access control: This is an optional, but highly recommended, security feature that requires two-step authentication for all login attempts from unrecognized IP addresses" (reference: "Security settings:: Your account Security Settings," updated November 12, 2024). When enabling this feature, Account Owners can define allowlisted IP addresses or ranges, ensuring that users logging in from these IPs can use only their username and password, while others must complete additional verification. This action is a core capability of the Security Settings page, making option A correct.
B. Define the permitted email domains:
Verified Answer: Correct.
Explanation: Another key action available to Account Owners on the Security Settings page is defining permitted email domains. This setting ensures that all users in theaccount have email addresses from approved domains, as Emarsys only sends invitation emails and security-related communications (e.g., password resets) to these domains. The documentation confirms, "Define the permitted email domains: All the users in your account must have valid email addresses that belong to a domain listed here" (reference: "Security settings:: Your account Security Settings," updated November 12, 2024). At least one domain must be specified (e.g., the Account Owner’s domain), and multiple domains can be added as needed. This is a fundamental security configuration task exclusive to the Security Settings page, validating option B.
C. Create external events:
Verified Answer: Incorrect.
Explanation: Creating external events is not an action performed on the Security Settings page. External events in SAP Emarsys are used to trigger automated actions (e.g., emails or program entries) based on data imports or API calls, and their setup occurs in theAutomation Centeror via API configurations, not under Security Settings. The documentation specifies that external events are managed through "Automation > External Events" or API integration settings (reference: "External Events Setup," updated October 2024), and the Security Settings page focuses solely on access and data management controls (e.g., IP restrictions, email domains, API credentials). Thus, this action is outside the scope of the Security Settings page, making option C incorrect.
D. Deactivate users:
Verified Answer: Incorrect.
Explanation: Deactivating users is an administrative task performed on theUser Managementpage, not the Security Settings page. Account Owners can deactivate user profiles to prevent login access (e.g., if credentials are compromised) by navigating toManagement > User Management > Users, selecting a user, and using the deactivate option. The documentation states, "As Account Owner, you can also edit user profiles on the User Management page, as well as deactivate and reactivate them" (reference: "Creating and managing users," updated June 10, 2024). While security-related, this action is distinct from the configurations available on the Security Settings page, which focuses on account-wide settings rather than individual user management, disqualifying option D.
Additional Context: The Security Settings page also allows other actions, such as creating API credentials and WebDAV users, or setting up Keyring for SFTP imports (reference: "Security settings:: Your account Security Settings," updated November 12, 2024). However, the question limits the correct answers to two, and options A and B are explicitly highlighted as primary tasks in the documentation. Options C and D, while relevant to broader account administration, do not align with the specific functionalities of the Security Settings page.
Conclusion: The actions an Account Owner can perform on the Security Settings page includesetting up IP access control (A)anddefining the permitted email domains (B), as these are core security configurations explicitly supported by this interface in SAP Emarsys.
You are a consultant on an SAP S/4HANA Cloud greenfield project. Which of the following aspects should you focus on to achieve and maintain clean core data quality? Note: There are 2 correct answers to this question.
Stability
Timeliness
Accuracy
Efficiency
This question relates to SAP S/4HANA’s clean core concept, interpreted here:
Option B (Timeliness):Correct. Ensuring data is up-to-date is critical for clean core quality in real-time systems like S/4HANA.
Option C (Accuracy):Correct. Accurate data is foundational to maintaining a clean core, avoiding errors from customizations.
Option A:Incorrect. Stability is a system attribute, not a direct data quality focus.
Option D:Incorrect. Efficiency is operational, not a primary data quality aspect.The SAP Help Portal under "Clean Core" emphasizes timeliness and accuracy for data quality.References:SAP Help Portal - "Clean Core Strategy" (https://help.sap.com/ ).
Which of the following metrics are available in the Store Reporting dashboard? Note: There are 3 correct answers to this question.
New Store Revenue
Total Refunds
Store Revenue
Store Purchases
Average Purchase Value
The Store Reporting dashboard in SAP Emarsys (via Smart Insight) includes:
Option C (Store Revenue):Correct. Total revenue per store is a key metric.
Option D (Store Purchases):Correct. Number of purchases per store is tracked.
Option E (Average Purchase Value):Correct. Average order value per store is available.
Option A:Incorrect. "New Store Revenue" isn’t a standard metric; it’s just "Store Revenue."
Option B:Incorrect. Refunds are not typically detailed in Store Reporting.The SAP Emarsys Help Portal under "Store Reporting" lists these metrics.References:SAP Emarsys Help Portal - "Smart Insight - Store Reporting" (https://help.emarsys.com/ ).
Below is the eighth batch of 10 questions (71-80) related to SAP Emarsys, with answers verified against official SAP Emarsys documentation as of March 07, 2025. Each question follows the requested format, including a comprehensive explanation and references to official SAP sources where applicable.
Which of the following are valid methods to track revenue? Note: There are 2 correct answers to this question.
First Touch > Attribution window 365 days > Touchpoint Mobile Engage Push open
Last Touch > Attribution window 9 days > Touchpoint email click
First Touch > Attribution window 366 days > Touchpoint email open
First Touch > Attribution window 7 days > Touchpoint Web Channel click
Revenue tracking in SAP Emarsys uses attribution models:
Option B:Correct. Last Touch with a 9-day window and email click touchpoint is a valid setup for attributing revenue to a specific interaction.
Option D:Correct. First Touch with a 7-day window and Web Channel click is a standard method for tracking revenue from web interactions.
Option A:Incorrect. A 365-day window exceeds the typical maximum attribution window (90 days) in Emarsys.
Option C:Incorrect. Similarly, 366 days is beyond the supported attribution window limit.The SAP Emarsys Help Portal under "Revenue Attribution" specifies supported windows (up to 90 days) and touchpoints.References:SAP Emarsys Help Portal - "Revenue Attribution" (https://help.emarsys.com/ ).
What do you use to personalize the First Name field with fallback text if the field is empty? Note: There are 2 correct answers to this question.
Personalization token
Manage optional content
Link Editor
Emarsys Scripting Language
To personalize with a fallback in SAP Emarsys:
Option A (Personalization token):Correct. Tokens (e.g., {{contact.first_name | default: 'Friend'}}) allow a fallback value if the field is empty.
Option D (Emarsys Scripting Language):Correct. ESL can use conditionals (e.g., {% if contact.first_name %}{{contact.first_name}}{% else %}Friend{% endif %}) for fallbacks.
Option B:Incorrect. Manage Optional Content is for A/B testing, not field fallbacks.
Option C:Incorrect. Link Editor is for URLs, not text personalization.The SAP Emarsys Help Portal under "Personalization" details tokens and ESL for this purpose.References:SAP Emarsys Help Portal - "Personalization" (https://help.emarsys.com/ ).
Which type of SSL certificate is valid for SAP Emarsys? Note: There are 2 correct answers to this question.
A 12-month certificate from a Trusted Certificate Authority (CA).
A 6-month certificate issued from a Trusted Certificate Authority (CA).
A certificate issued and maintained for free by SAP Emarsys.
A self-signed certificate generated by your organization.
SSL certificates in SAP Emarsys secure domains (e.g., for email or Web Channel):
Option A:Correct. A 12-month certificate from a Trusted CA (e.g., DigiCert) is valid and commonly used.
Option B:Correct. A 6-month certificate from a Trusted CA is also acceptable, as validity depends on the CA, not duration.
Option C:Incorrect. SAP Emarsys does not issue or maintain free certificates; clients must provide their own.
Option D:Incorrect. Self-signed certificates are not supported due to security and trust issues.The SAP Emarsys Help Portal under "SSL Configuration" specifies Trusted CA certificates.References:SAP Emarsys Help Portal - "SSL Certificates" (https://help.emarsys.com/ ).
Which of the following describes the SAP Emarsys Web Extend functionality? Note: There are 2 correct answers to this question.
Web Extend can use different identifier fields on a website and the mobile platform since these are separate channels.
Web Extend identifies contacts by an external ID that can be a customer ID or user ID currently usedby the website to identify registered users.
Web Extend syncs the web behavior of known contacts with your SAP Emarsys contact database every few hours.
Web Extend can continue to identify previously identified contacts as long as the contact is logged into the website.
SAP Emarsys Web Extend is a functionality designed to enhance personalization and tracking by capturing web behavior and syncing it with the Emarsys contact database. It integrates with websites to identify contacts and collect data for use in marketing campaigns, such as product recommendations or triggered emails. Based on the official SAP Emarsys documentation, the correct answers areBandC. Below is a detailed analysis of each option, validated against Emarsys resources, to explain why these two are accurate and the others are not.
A. Web Extend can use different identifier fields on a website and the mobile platform since these are separate channels:
Verified Answer: Incorrect.
Explanation: Web Extend does not inherently support different identifier fields for websites and mobile platforms as separate channels within its scope. Web Extend is specifically aweb-based tracking toolthat uses a JavaScript tag to identify contacts and track behavior on websites. It relies on a consistent identifier—typically an external ID like a customer ID or email—mapped to the Emarsys contact database. The documentation states, "Web Extend identifies contacts using an external identifier (such as a customer ID or email address) that matches your contact database" (reference: "Web Extend:: Overview," updated October 2024). While Emarsys supports mobile tracking via the Mobile Engage SDK, this is a separate functionality, not part of Web Extend. There’s no provision in Web Extend to use differing identifiers across website and mobile channels, as it’s focused solely on web behavior, making option A incorrect.
B. Web Extend identifies contacts by an external ID that can be a customer ID or user ID currently used by the website to identify registered users:
Verified Answer: Correct.
Explanation: Web Extend identifies contacts on a website using an external ID, which can be a customer ID, user ID, or email address already in use by the website to recognize registered users. This identifier must match a field in the Emarsys contact database (e.g., customer_id or email) for tracking and personalization to work. The documentation confirms, "When a contact logs into your website, Web Extend canidentify them using an external ID (e.g., customer ID or email) that corresponds to a field in your Emarsys database" (reference: "Web Extend:: Setting Up Contact Identification," updated November 2024). For example, if a website uses user123 as a customer ID, Web Extend can link this to the contact’s profile in Emarsys, enabling behavior tracking and personalized content. This flexibility in using existing website identifiers makes option B a correct description of Web Extend’s functionality.
C. Web Extend syncs the web behavior of known contacts with your SAP Emarsys contact database every few hours:
Verified Answer: Correct.
Explanation: Web Extend collects web behavior data (e.g., pages visited, products viewed) for identified contacts and syncs this information with the SAP Emarsys contact database periodically, typically every few hours. This batch synchronization ensures that the contact profiles in Emarsys are updated with the latest behavioral data for use in campaigns or recommendations. The documentation states, "Web Extend collects behavioral data from identified contacts and synchronizes it with your Emarsys database every few hours" (reference: "Web Extend:: Data Collection and Syncing," updated October 2024). This process is not real-time but occurs in regular intervals (e.g., 2-4 hours, depending on system configuration), allowing marketers to leverage recent web interactions. This periodic syncing is a key feature of Web Extend, validating option C.
D. Web Extend can continue to identify previously identified contacts as long as the contact is logged into the website:
Verified Answer: Incorrect.
Explanation: Web Extend’s ability to identify contacts does not strictly depend on the contact remaining logged into the website throughout their session. Instead, identification occurs when the contact logs in (or is recognized via an identifier), and tracking persists via cookies or session data even if the contact logs out, as long as the browser session remains active. The documentation explains, "Once a contact is identified (e.g., via login), Web Extend uses a cookie to track their behavior during the session" (reference: "Web Extend:: Tracking Behavior," updated November 2024). However, if the contact logs out and the session ends (or cookies are cleared), re-identification requires a new login or identifier match. Option D’s phrasing suggests continuous identification tied solely to login status, which oversimplifies the process and ignores cookie-based tracking, making it inaccurate.
Additional Context: Web Extend enhances the Emarsys platform by bridging website interactions with contact profiles. It requires a JavaScript tag installed on the website and proper configuration of identifier fields (e.g., via scarab.customer calls). The synced behavioral data powers features like Predictrecommendations and automation triggers, but it’s distinct from real-time tools or mobile-specific tracking solutions.
Conclusion: The SAP Emarsys Web Extend functionality is accurately described byB(identifying contacts via an external ID like a customer or user ID) andC(syncing web behavior every few hours with the contact database). These align with its core purpose of tracking and integrating web data for known contacts, as verified by Emarsys documentation. Options A and D misrepresent its capabilities and scope.
What is one purpose of the link title attribute when adding URLs in the block-based editor?
It creates a call to action (CTA) with this text on it.
It enables link tracking.
It displays the link title in the reporting.
It is a tooltip and appears when the recipient hovers over the link.
In SAP Emarsys’ block-based editor (e.g., Visual Content Editor or VCE), the link title attribute serves a specific purpose:
Option D:Correct. The link title attribute is used as a tooltip, appearing when a recipient hovers over the link in an email. This enhances user experience by providing additional context about the link destination.
Option A:Incorrect. The link title does not create a CTA; the CTA is typically the visible text or button, not the title attribute.
Option B:Incorrect. Link tracking is enabled by default in Emarsys via tracking parameters, not the link title attribute.
Option C:Incorrect. The link title is not displayed in reporting; reporting shows metrics like clicks based on the URL or link name, not the title attribute.The SAP Emarsys Help Portal under "VCE - Adding Links" confirms the link title’s role as a tooltip.References:SAP Emarsys Help Portal - "Visual Content Editor" (https://help.emarsys.com/ ).
The Predict Dashboard displays content for which of the following? Note: There are 2 correct answers to this question.
Site traffic reports
Revenue contribution
Health status of data sources
Live events
The Predict Dashboard in SAP Emarsys focuses on AI-driven personalization and recommendation insights:
Option B (Revenue contribution):Correct. It shows how Predict recommendations contribute to revenue, a key metric for assessing effectiveness.
Option C (Health status of data sources):Correct. It monitors the health and quality of data feeds (e.g., product catalogs) powering recommendations.
Option A:Incorrect. Site traffic reports are not part of the Predict Dashboard; they’re more aligned with Web Channel or external analytics tools.
Option D:Incorrect. Live events are tracked elsewhere (e.g., Automation Center), not in the Predict Dashboard.The SAP Emarsys Help Portal under "Predict Dashboard" verifies these features.References:SAP Emarsys Help Portal - "Predict Dashboard" (https://help.emarsys.com/ ).
You want to update your contact database. Which of the following options are recommended when itcomes to uniquely identifying contacts? Note: There are 3 correct answers to this question.
Use email address.
Use phone number.
Use an external ID.
Use an SAP Emarsys Customer Engagement internal ID.
Use first name and last name.
For unique contact identification in SAP Emarsys:
Option A:Correct. Email address is a primary unique identifier, widely used.
Option C:Correct. External ID (e.g., CRM ID) is recommended for integration and uniqueness.
Option D:Correct. Emarsys internal ID ensures uniqueness within the platform.
Option B:Incorrect. Phone numbers can change or be non-unique (e.g., shared).
Option E:Incorrect. First and last names are not unique identifiers.The SAP Emarsys Help Portal under "Contact Management" recommends these identifiers.References:SAP Emarsys Help Portal - "Contact Management" (https://help.emarsys.com/ ).
You are tasked with setting up a new product feed for SAP Emarsys. What rules should you follow to ensure the product feed is accepted in Predict Data Sources? Note: There are 2 correct answers to this question.
Leave fields empty when they do not have a value.
Use ASCII encoding.
Include the field names in the first row.
Use a pipe to separate fields.
For a product feed in Predict Data Sources:
Option A:Correct. Empty fields should be left blank (not null or placeholder) to avoid processing errors.
Option C:Correct. The first row must contain field names (e.g., item_id, title) for proper mapping.
Option B:Incorrect. UTF-8 is the recommended encoding, not ASCII, to support international characters.
Option D:Incorrect. Commas are the default separator for CSV feeds; pipes are not standard unless specified.The SAP Emarsys Help Portal under "Predict Data Sources" outlines these rules.References:SAP Emarsys Help Portal - "Predict Data Sources" (https://help.emarsys.com/ ).
Why is the Sales Data API the preferred method for sending sales data to Smart Insight?
The columns can be sent in any order.
It provides support for custom columns.
The data is usable more quickly in the UI.
It provides real-time validation of the file.
The Sales Data API is preferred for Smart Insight:
Option C:Correct. API submissions are processed faster than file uploads, making data available in the UI (e.g., dashboards) more quickly.
Option A:Incorrect. Column order is predefined in the API schema, not flexible.
Option B:Incorrect. Custom columns are possible but not the primary reason for preference.
Option D:Incorrect. Validation occurs, but "real-time" is not the key benefit over speed of UI availability.The SAP Emarsys Help Portal under "Sales Data API" highlights faster UI integration.References:SAP Emarsys Help Portal - "Smart Insight" (https://help.emarsys.com/ ).
What key details do you need to provide to activate the email channel? Note: There are 3 correct answers to this question.
Sending volumes
Product information
Historic sales information
Sender domain(s)
Tenant name and region
To activate the email channel in SAP Emarsys:
Option A (Sending volumes):Correct. Expected send volumes are required for capacity planning and compliance.
Option D (Sender domain(s)):Correct. Domains for sending emails must be specified and authenticated (e.g., DKIM, SPF).
Option E (Tenant name and region):Correct. Tenant details identify the account and region for setup.
Option B:Incorrect. Product info is for catalogs, not email activation.
Option C:Incorrect. Sales data is for analytics, not channel setup.The SAP Emarsys Help Portal under "Email Channel Setup" lists these requirements.References:SAP Emarsys Help Portal - "Email Channel" (https://help.emarsys.com/ ).
The "Do not track me" field stops Web Extend from tracking a visitor as they browse your store. What happens when the field is TRUE?
The change takes effect immediately.
All historic, existing, and previously collected Web Extend and Web Channel data is retained, but no new data is collected.
All historic, existing, and previously collected Web Extend and Web Channel data is removed.
The visitor will never receive recommendations moving forward.
Question no: 71Verified AnswerB. All historic, existing, and previously collected Web Extend and Web Channel data is retained, but no new data is collected.
Comprehensive Detailed Explanation along with SAP Emarsys ReferencesThe "Do not track me" field in SAP Emarsys is a contact-level setting that allows users to opt out of tracking by Web Extend, which is the tool responsible for capturing web browsing behavior (e.g., page views, product interactions) on a store’s website. When this field is set toTRUE, it impacts how Web Extend interacts with that visitor moving forward. According to the official SAP Emarsys documentation, the correct answer isB. Below is a detailed explanation of each option, validated against Emarsys resources, to clarify why B is accurate and the others are not.
A. The change takes effect immediately:
Verified Answer: Incorrect.
Explanation: While setting the "Do not track me" field to TRUE does stop Web Extend from tracking the visitor, the change does not take effectimmediatelyin all cases due to technical considerations like caching or session timing. The documentation states, "When the 'Do not track me' field is enabled for a contact, Web Extend stops collecting new behavioral data, but this may depend on the current session and synchronization timing" (reference: "Web Extend:: Privacy and Opt-Out," updated November 2024). For example, if a visitor is mid-session when the field is updated, tracking might continue until the session ends or the next page load, when the updated contact profile is checked. This delay, though typically short, means "immediately" is not strictly accurate, making option A incorrect.
B. All historic, existing, and previously collected Web Extend and Web Channel data is retained, but no new data is collected:
Verified Answer: Correct.
Explanation: When "Do not track me" is set to TRUE, Web Extend ceases to collect new browsing data for that contact, but all previously collected data (e.g., historic page views, product interactions) remains intact in the Emarsys database. The documentation confirms, "If a contact opts out via the 'Do not track me' field, no new Web Extend data is collected, but existing behavioral data is retained unless explicitly deleted via other means" (reference: "Web Extend:: Data Collection and Privacy," updated October 2024). This retention ensures that past data can still be used for purposes like segmentation or reporting (unless restricted by other privacy settings), while respecting the opt-out by halting future tracking. Web Channel data (e.g., personalization events) similarly stops being updated with new interactions but isn’t erased. This balance between privacy and data utility makes option B the correct description.
C. All historic, existing, and previously collected Web Extend and Web Channel data is removed:
Verified Answer: Incorrect.
Explanation: Setting "Do not track me" to TRUE does not trigger the deletion of historic or existing data collected by Web Extend or Web Channel. Deletion of data requires a separate action, such as a GDPR/CCPA-compliant data erasure request or manual removal via the Emarsys API or interface. The documentation clarifies, "Opting out of tracking via 'Do not track me' prevents new data collection but does not affect previously stored data" (reference: "Web Extend:: Privacy and Opt-Out," updated November 2024). Option C would align with a full data purge scenario, which is not the default behavior of this field, making it incorrect.
D. The visitor will never receive recommendations moving forward:
Verified Answer: Incorrect.
Explanation: The "Do not track me" field only stops Web Extend from collecting new browsing data; it does not inherently prevent the visitor from receiving recommendations. Recommendations in Emarsys (e.g., via Predict) can still be generated based on existing data (e.g., past behavior, purchase history) or delivered through channels like email or mobile, unless the contact has also opted out of those channels separately. The documentation notes, "Recommendations can continue to be served based on historic data or other sources, even if Web Extend tracking is disabled" (reference: "Predict:: Data Sources and Recommendations," updated October 2024). For example, a visitor might still see email recommendations derived from prior web activity. Thus, "never" is too absolute, and option D is incorrect.
Additional Context:
How It Works: Web Extend uses a JavaScript tag to track identified contacts (via external ID or email). When "Do not track me" is TRUE, the tag checks this field on page load and refrains from sending new tracking events to Emarsys, respecting the opt-out.
Scope: This applies specifically to Web Extend tracking, not broader opt-outs (e.g., email subscriptions), and it’s distinct from browser-level "Do Not Track" headers, which Emarsys may not honor unless configured.
Sync Timing: Behavioral data syncs every few hours (as noted in Question 53), so the opt-out’s effect aligns with the next sync cycle after the field updates.
Conclusion: When the "Do not track me" field is set to TRUE in SAP Emarsys,all historic, existing, and previously collected Web Extend and Web Channel data is retained, but no new data is collected (B). This respects the visitor’s privacy choice while preserving past insights, as verified by Emarsys documentation. Options A, C, and D misrepresent the timing, data retention, or downstream impact of this setting.
You want reply mail to be sent to an external, monitored inbox on one of your own servers. How can you do this? Note: There are 2 correct answers to this question.
Configure the SAP Emarsys MX DNS record in your template footer to forward replies.
Configure the SAP Emarsys Reply Management feature to forward replies.
Configure the SAP Emarsys MX DNS record by adding your own server domain.
Configure the SAP Emarsys MX DNS record and create your own MX record in parallel.
To route reply mail to an external inbox in SAP Emarsys:
Option B:Correct. The Reply Management feature allows configuration to forward replies to a specified external inbox.
Option D:Correct. Configuring the Emarsys MX DNS record alongside your own MX record ensures replies are routed to your server while maintaining Emarsys email functionality.
Option A:Incorrect. The template footer doesn’t control MX records or reply routing.
Option C:Incorrect. Adding your domain to the Emarsys MX record alone doesn’t suffice without parallel configuration.The SAP Emarsys Help Portal under "Reply Management" and "DNS Configuration" details these options.References:SAP Emarsys Help Portal - "Reply Management" (https://help.emarsys.com/ ).
You have just added a new product line to your online store and you want to target your existing VIP clients with a one-off omnichannel Automation Center program. Which entry node do you use?
Target segment
Channel Engagement
Entry from program
External event
For a one-off omnichannel program targeting VIP clients in the Automation Center:
Option A (Target segment):Correct. A segment of VIP clients (e.g., based on purchase history) is used as the entry node for a one-time campaign across channels.
Option B:Incorrect. Channel Engagement is not an entry node; it’s a metric or condition, not a starting point.
Option C:Incorrect. Entry from program is for linking programs, not a one-off entry.
Option D:Incorrect. External event is for real-time triggers (e.g., API calls), not a static segment.The SAP Emarsys Help Portal under "Automation Center" confirms Target Segment for one-off campaigns.References:SAP Emarsys Help Portal - "Automation Center" (https://help.emarsys.com/ ).
You need to update some existing contact records using the SAP Emarsys Customer Engagement API. Which HTTP method should be used when calling the API?
POST
DELETE
PUT
GET
For updating contacts via the SAP Emarsys API:
Option C (PUT):Correct. The PUT method is used to update existing contact records by specifying the contact ID and new data.
Option A:Incorrect. POST is for creating new resources, not updating existing ones.
Option B:Incorrect. DELETE removes contacts, not updates them.
Option D:Incorrect. GET retrieves data, not modifies it.The SAP Emarsys API Documentation under "Contact Endpoints" specifies PUT for updates.References:SAP Emarsys API Documentation - "Contact API" (https://dev.emarsys.com/ ).
Which of the following statements apply when using Google Product Feed (GPF)?
United States is selected as the default locale if a language is not supported.
Multiple GPFs are not supported for clients who use multiple languages.
Multiple GPFs are supported for clients who target multiple countries.
A custom field can be inserted using c_* format.
Google Product Feed (GPF) integration in SAP Emarsys enhances product recommendations:
Option C:Correct. Multiple GPFs are supported for clients targeting multiple countries, allowing tailored feeds per region or market.
Option A:Incorrect. There’s no mention of the U.S. as a default locale; unsupported languages typically fall back to a client-defined default.
Option B:Incorrect. Multiple GPFs are supported regardless of language use, countering this statement.
Option D:Incorrect. Custom fields in GPF use a specific syntax, but "c_*" is not the standard format per Emarsys documentation (it’s more aligned with Google’s custom attributes).The SAP Emarsys Help Portal under "Google Product Feed" confirms support for multiple feeds.References:SAP Emarsys Help Portal - "Google Product Feed" (https://help.emarsys.com/ ).
TESTED 16 Apr 2025
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