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MCE Questions and Answers

Question # 6

A Marketo administrator wants to test the inclusion of the word “budget” in an email’s subject line within an email send program.

Which two settings must be configured for this test? (Choose two.)

A.

Sample size

B.

Champion/Challenger

C.

Segment size

D.

Dynamic content

E.

Winning criteria

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Question # 7

A marketing director is asked to email leads to invite them to a company event.

Which Program Channel Type should be used to register leads and host the event onsite?

A.

Tradeshow Channel

B.

Email Blast

C.

Roadshow Channel

D.

Webinar Channel

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Question # 8

The marketing manager wants to compare year-over-year lead generation.

Which report type delivers this information?

A.

Program Performance Report

B.

Revenue Explorer Report

C.

Lead Performance Report

D.

Leads by Revenue Stage

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Question # 9

How is Marketo different from an email service provider (ESP)?

A.

Marketo can dedupe data and nurture leads; an ESP can host landing pages and provide email open rates.

B.

Marketo can score and nurture leads; an ESP can send multi-step campaigns and track open and click rates.

C.

Marketo can measure the impact of marketing initiatives on revenue; an ESP can track open and click rates.

D.

Marketo has the ability to send personalized emails and monitor website actions; an ESP can send email blasts and score leads.

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Question # 10

A marketing manager needs to create a program to use when gating content on the company website.

Which two channel type combinations are appropriate for this activity? (Choose two.)

A.

An Engagement program with channel Content

B.

An Email program with channel Gated Content

C.

A Default program with channel Email

D.

A Default program with channel Gated Content

E.

A Default program with channel Web Form

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Question # 11

Where is the setting to enable Progressive Profiling when designing a form found?

A.

Form Settings > Settings

B.

Admin functions

C.

Field Details

D.

Form Settings > Themes

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