Marketing-Cloud-Consultant Dumps with Practice Exam Questions Answers

This setting allows the consultant to verify the sender's identity and configure the incoming email settings. Reference: https://help.salesforce.com/articleView?id=mc_es_sap_overview.htm &type=5

To redirect its emails to Marketing Cloud servers for processing, Northern Trail Outfitters should use a Sender Authentication Package. A Sender Authentication Package is a feature that allows marketers to authenticate their email sends with their own domain and branding, instead of using Marketing Cloud’s default domain and branding. This will improve email deliverability and reputation, as well as provide more control over email settings and preferences. References: https://help.salesforce.com/s/articleView?id=sf.mc_es_sender_authentication_package.htm &type=5

To automate a weekly SMS message to contacts who have a birthday that week, the Refresh Mobile Filtered List activity can be used to update the filtered list based on the birth date criteria. The Outbound Send activity can then be used to send the SMS message to the contacts in the filtered list. References: https://help.salesforce.com/s/articleView?id=sf.mc_moc_refresh_mobile_filtered_list.htm &type=5 https://help.salesforce.com/s/articleView?id=sf.mc_moc_outbound_send.htm &type=5

Two options that could be recommended for localizing email content to speak to subscribers in their own language are:

• Leverage AMPscript within an email template to lookup subscriber language and personalize the email based on the value. AMPscript is a scripting language that allows marketers to perform complex tasks within messages, such as looking up data from data extensions, applying conditional logic, or displaying dynamic content based on subscriber attributes or behaviors.
• Leverage enhanced dynamic content blocks within Content Builder to create language-specific emails. Enhanced dynamic content blocks are blocks that allow marketers to create personalized content based on rules and filters without coding.

Leveraging personalization strings within the email template will not help with localization, as they are used for inserting simple subscriber attributes or system information into messages. Leveraging Content Builder to create email templates for each individual language will not be efficient or scalable, as it will require creating and maintaining multiple templates for each message. References: https://help.salesforce.com/s/articleView?id=sf.mc_es_ampscript_overview.htm &type=5 https://help.salesforce.com/s/articleView?id=sf.mc_ceb_enhanced_dynamic_content_blocks.htm &type=5

GTL (Guide Template Language) is a scripting language that allows parsing and displaying JSON or XML data within an email. GTL can be used to make API calls to external services, such as the Sunny Sky API, and display the response within the email. For example, NTO can use the HTTPGet() AMPscript function to retrieve the weather information from the Sunny Sky API as a JSON object, and then use the TreatAsContent() AMPscript function to parse and display the JSON object using GTL tags and variables. References: https://help.salesforce.com/articleView?id=sf.mc_es_guide_template_language.htm &type=5 https://help.salesforce.com/articleView?id=sf.mc_es_httpget_ampscript_function.htm &type=5 https://help.salesforce.com/articleView?id=sf.mc_es_treatascontent_ampscript_function.htm &type=5

Using personalization strings created by selecting the data extension can be used to include the warehouse ID in their tracking parameters so that the third-party system can identify the subscriber. Personalization strings are placeholders that can be inserted into emails or landing pages to display information from data extensions or lists, such as subscriber attributes or custom fields. Personalization strings can also be used as tracking parameters in links or image tags. References: https://help.salesforce.com/s/articleView? id=sf.mc_es_create_personalization_strings_by_selecting_a_data_extension.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_es_tracking_parameters_for_links_and_image_tags.htm &type=5