AD0-E207 Questions and Answers

To correctly capture the specified data in Adobe Analytics, thes.productssyntax needs to be properly formatted to include the product SKU, quantity, price, and custom variables and events. The correct format is:

SKU:atp29

Quantity:1

Price:700.00

Event1:70.00(discount)

eVar1:SUMMER10(coupon code)

eVar2:Amaze Touch Pro(product name)

The correct syntax is:

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s.products =";atp29;1 ;700.00;eventl =70.00;eVar1 =SUMMER10|eVar2=Amaze Touch Pro";

This format ensures that all the specified information is correctly captured and recorded in Adobe Analytics.

To benchmark the effectiveness of the current navigation system, the Architect should look at the navigation usage rate per visit. This metric, calculated by multiplying the number of navigation clicks by the number of visits, provides insight into how often visitors are engaging with the navigation system on a per-visit basis. It helps to understand the relative frequency of navigation usage, which is crucial for optimizing the system and ensuring that it effectively helps users to explore the site and find products.

 Business Requirement: Ensure userID is set in the data layer and mapped to eVar5, and used for visitor identification.

 Issue Identification:

The userID data object must be available in the data layer before the Adobe Launch rule executes.

 Explanation:

visitorID is not available in the data layer when the Adobe Launch rule runs: If the visitorID is not present in the data layer at the time the rule executes, the mapping to eVar5 will not occur, resulting in an empty eVar5 report.

 Verification: According to Adobe Launch documentation, the timing of data layer availability is crucial for rule execution. Ensuring data is present before rules execute is necessary for accurate data capture (Adobe Launch Implementation Guide).

 Business Requirement: Enable server-side forwarding to integrate Adobe Audience Manager (AAM) with Adobe Analytics.

 Configuration Location:

Adobe Analytics Report Suite settings: This is where server-side forwarding needs to be enabled to allow data to be sent from Adobe Analytics to AAM.

 Explanation:

Adobe Analytics Report Suite settings: This setting ensures that data collected in Adobe Analytics is forwarded to Adobe Audience Manager.

 Verification: According to Adobe's integration documentation, server-side forwarding is configured within the Adobe Analytics Report Suite settings (Adobe Analytics and Audience Manager Integration Guide).

 Business Requirement: The company wants to track successful and unsuccessful form submissions and identify the types of forms being submitted.

 Variables and Metrics Needed:

Event for "Forms Submitted with Errors": Captures instances where forms are submitted but contain errors.

eVar for "Form Type": Identifies the type of form being submitted, which is crucial for analyzing different form performance.

Event for "Forms Submitted Successfully": Captures instances where forms are successfully submitted.

 Explanation:

Event for "Forms Submitted with Errors": Essential for understanding and improving form completion processes by identifying where users encounter issues.

eVar for "Form Type": Provides detailed breakdowns of form performance by type, aiding in targeted improvements.

Event for "Forms Submitted Successfully": Measures the completion rate of forms, which is critical for business metrics.

 Verification: According to Adobe Analytics best practices, using specific events for tracking successful and error submissions alongside eVars for categorization provides comprehensive insights (Adobe Analytics Implementation Guide).

 Business Requirement: Report on the monetary value of a visitor's cart at the checkout page without using product IDs.

 Variable Configuration:

s.events: Captures the checkout event and the monetary value.

s.products: Lists the product names and their corresponding values.

 Explanation:

s.events = "scCheckout,event1": This sets the event to capture the checkout action and records the event value.

s.products = ";Novelty Mug;;;event1=8.00,;Coffee Beans;;;event1=10.00": This format lists the products by name and assigns their respective monetary values.

 Verification: According to Adobe Analytics product string documentation, the format used correctly attributes product names and values to the checkout event (Adobe Analytics Implementation Guide).

 Business Requirement: Report on Facebook and Twitter activity separately in Marketing Channel reports.

 Configuration Steps:

Identify Social Media Traffic: Create a rule to identify all social media traffic.

Split Facebook and Twitter Traffic: Create rules to distinguish traffic from Facebook and Twitter based on tracking codes.

 Explanation:

First Rule for Social Media Traffic: This rule captures all social media traffic under a single category.

Second Rule to Split Traffic: Additional rules to distinguish between Facebook and Twitter based on specific tracking codes ("socialjb" for Facebook and "sociaLtw" for Twitter).

 Verification: According to Adobe's documentation on Marketing Channel Processing, using multiple rules to identify and then split traffic ensures detailed and accurate reporting (Adobe Analytics Marketing Channel Processing Rules Guide).

To create a segment that captures visitors who engaged with a specific link type and purchased a specific product within the same visit, the following structure should be used:

Visitor container: Ensures the segment applies to the entire visitor’s history.

Visit container (product = "xyz"): Ensures that the product "xyz" was purchased during the visit.

**Hit (prop17 = "Checkout"

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